Now you can take home a little piece of New York’s Museum of Modern Art without ever leaving Palm Springs. Just Fabulous, the trendy store in Uptown Palm Springs, has begun exclusive sales of MoMA merchandise — from lavishly illustrated and expertly written books to gift cards and posters to fun tchotchkes. The store’s owner, Stephen Monkarsh, sent a proposal to MoMA explaining why Palm Springs is so important to modernism, and the museum agreed to allow his store to offer the first MoMA shop-in-shop of its kind in the country.
“Palm Springs used to be known for playing in the sun and movie stars coming to hang out by the Racquet Club pool — which is fine, and that Hollywood history is exciting,” Monkarsh says. “But we also have this treasure trove of midcentury modern architecture that no one else has.”
The popularity of modernism in Palm Springs contributed to MoMA’s first shop within a shop in Palm Springs.
Mona De Crinis