Profiles of Distinction - Special Advertising Feature

The desert's potential rests on the power of its People.



Here, we celebrate a cross-section of people who continue to strengthen our community. They come from all walks of life — executives, entrepreneurs, doctors, designers, developers, philanthropists, and community leaders — and each contributes a special dimension to life in the Coachella Valley.

Scott M. Aaronson, M.D., F.A.C.S.
Beautifying the desert since 1984

Renato Calabria, M.D., F.A.C.S.
Renowned surgeon's techniques take Hollywood by storm

California Vein Specialists
About Face at California Vein Specialists 

Desert Orthopedic Center
The Coachella Valley's leading orthopedic center of excellence

Hearing Aid Healthcare Centers
Restoring the priceless sounds of life.

Mark V. Sofonio, M.D., F.A.C.S.
Board certified plastic surgeion

Lips by Lucy® — Looks by Lucy®
Cosmetic Enhancement Specialist

Decorator's Depot
Life at the Vintage

Farley Interlocking Pavingstones
The Latest Trends in Interlocking Paving...Paving the Way

Mark Logan Landscape
Roots and Wings

Ironwood Country Club
At the Top of its Game

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Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
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