Welcome to the Coachella Valley, a vibrant community with a flourishing economy built on tourism and agriculture that’s also growing in other areas, including arts, media, and entertainment; healthcare; and clean energy and technology.
Coachella Valley Vision, produced by the editors of Palm Springs Life, offers an inside look at the opportunity-rich sectors in the region’s economy, straight from the movers and shakers who drive it.
Meet Paul Tollett, the man behind the Coachella Valley Music and Arts Festival, in our Success Story department on page 7. Next, visit an Expert Perspective on page 10 to gain insight on the region’s potential for creating an industrial solar park. We also cover the economic and environmental issues surrounding the restoration of the Salton Sea on page 12.
The magazine focuses on the Coachella Valley Economic Partnership’s role in powering the local economy with robust Workforce Excellence education programs (page 8) and business incubation at the Coachella Valley Innovation Hub and Palm Springs Accelerator Campus (page 16).
In “A Natural Solution,” we bring you the story of the groundbreaking Two Bunch Palms spa resort in Desert Hot Springs as it becomes the first resort in North America to go carbon neutral by harnessing the power of the sun (page 26).
In “Tourism Reboot” (page 20), we explore the valley’s exploding popularity as a vacation destination, driven by the youth tourism market and an ever-expanding list of world-class festivals, fairs, and sporting events.
Finally, we invite you to see Greater Palm Springs through the eyes of our innovative “Valley Visionaries” (page 32), who share their personal success stories and the rewards of doing business here. You can also find in-depth profiles on Riverside County and the nine diverse cities of the Coachella Valley beginning on page 57.
This publication and its video-enhanced digital editions — including an iPad app — represent the efforts of CVEP, the Greater Palm Springs Convention & Visitors Bureau, and Riverside County Economic Development Agency.
We hope Vision conveys the Coachella Valley’s abundant opportunities to invest, work, live, and play in one of the world’s most beautiful, business-friendly locales.