Visionary - Denise Wilson



When Denise Wilson decided to parlay her passion for flying into a small business, even she underestimated the possibilities for her fledgling charter jet service company.

Today, as president and CEO of Desert Jet, she manages not only a charter service, but also aircraft maintenance and management. “I’ve started smaller side companies, like Desert Jet Maintenance,” Wilson says.

In the next five years, Wilson will focus on growing the charter service and expanding the maintenance business.

“There’s a common misconception that private jet travel is for the 1 percent,” she says. “It actually makes sense for a lot of businesses. For example, we fly some farmers from the Coachella Valley to the Central Valley — they’re there in an hour with no connections or waiting, and they have the whole day to work and come back.”

Jacqueline Cochran Regional Airport in Thermal sees more private and corporate jet flights than Palm Springs International Airport, and has enjoyed investments from Riverside County and the Federal Aviation Administration.

“I see a lot of possibilities here for the future,” says Wilson, who chose the Coachella Valley as her base for the lifestyle and the market. “I wanted a beautiful place to live. I never get on a freeway, and I don’t sit in traffic. And it’s the perfect place for travelers. Some of our clients have their second or third home here, and the private jet charter service is a simple way for them to conduct their private or businesses travel.

“This has been a very rewarding, fun, and passion-filled career for me.”

Add your comment:
Edit Module
Coachella Valley Vision
Edit ModuleShow Tags Edit ModuleShow Tags

More »Watch & Listen

Edit ModuleShow Tags

Promotions + Contests

2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Pets on Parade 2015 Photo Contest

Pets on Parade 2015 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2015 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.