Visionary - Todd Blue
CHAIRMAN AND DEALER PRINCIPAL, INDIGO AUTO GROUP, DESERT EUROPEAN MOTORCARS
When Todd Blue established IndiGO Auto Group in 2006 and set out to acquire the greatest automobile dealerships in the United States, he was most impressed with Desert European Motorcars in Rancho Mirage.
“Desert European is a collection of Porsche, Audi, Jaguar, Land Rover, Rolls-Royce, Bentley, Maserati, and Aston Martin on a 10-acre site,” says Blue, chairman and dealer principal of the company. “When you come to our dealership, it’s like going to a concours d’elegance every day. It’s as cool as any museum or art gallery.”
Blue’s passion for cars surfaced when he was 5 years old, and he started collecting them in the mid-2000s. Then he started in the collector car business. “That helped shape our company’s mission: taking care of customers with white-glove service and providing an experience that exceeds their expectations,” he says.
“Our clients are very discerning,” he continues. “Whether they’re buying an Audi A3 or a Rolls-Royce Phantom Drophead Coupe, our clients receive the best service.”
The Coachella Valley offers an ideal atmosphere for luxury and performance automobile enthusiasts: “The climate is amazing, it’s laid back, and you can drive your cars 365 days a year,” Blue says. “Eight months out of the year, it’s the best convertible weather in the United States.”
The company has a motto: Activate Your Ownership. “We honor and celebrate the heritage of each brand we represent. We offer a wide variety of unique driving and ownership experience events to give our clients a myriad of opportunities to activate their ownership.”