St. John Splashes Fall Collection With Color

Neon pinks, oranges and bold blues bring 'feel good' look to traditionally neutral season

Greg Myler, senior vice president of design for St. John, describes this outfit during the El Paseo store's presentation of its pre-fall and fall collection in Palm Desert. This outfit includes a shocking pink Milano knit cardigan, a Flame knit shell and Caviar Milano knit "Alexa fit" pant.

Jim Powers

A splash of color can do wonders.

“It makes you feel good about yourself,” said Greg Myler, senior vice president of design with St. John.

“We’ve done a lot of neutral colors over the past few seasons,” Myler continued. “But we want to give the customer what they love, and that’s’color.”

St. John recently presented its 2013 pre-fall and fall collections at its Palm Desert boutique on El Paseo before an RSVP audience that included Barbara Sinatra.

“We have such loyal customers that we need to give them new things,” Myler said. “That is a challenge. We try to excite the customer.”

The fall show at the Palm Desert location featured more than 20 outfits ranging from playful prints to evening gowns and business attire.

“Customers always like the sparkle and glamour of the evening gowns,” Myler said.

Neon pinks, oranges and bold blues in St. John’s collection reflected the styles seen during runway shows just weeks earlier at Fashion Week El Paseo, but there were still a few traditional neutral colored outfits, too.

“We’ve gone back to what St. John does best and interpret the past and make them youthful for now,” Myler said.

St. John Store Manager Susan Matisoff said this was the Palm Desert store’s third in-store fashion presentation, and the turnout and the trunk show that follows the show create a good buzz. “Our customers always like to see the fashions,” Matisoff said.

For more information, visit St. John, 73-061 El Paseo, in Palm Desert, or call (760) 568-5900.

Add your comment:
Desert Guide

Related Articles

Eileen Fisher Marks 30th Anniversary by Donating to Local Charity

In honor of the brand's 30th anniversary, Eileen Fisher will host a special celebration at its Palm Desert location with 10 percent of proceeds going to Women Leader Forum of the Coachella Valley.

Explore Palm Springs: La Plaza Shopping Center

Still a thriving shopping center, La Plaza breathes life into Palm Springs' downtown shopping district just as it has done for more than 70 years.

Lasers Light Up Fantasy Springs Bowling Center

Turn off the lights at Fantasy Springs Bowling Center at Fantasy Springs Resort Casino in Indio, and one of America’s oldest recreational sports literally illuminates a whole new persona - laser bowling.

The Purple Room Audience May Recognize Shelagh Ratner's Voice First

Once she appears Sept. 20 at The Purple Room Restaurant & Stage in Palm Springs, it’s likely audience members will have an “aha!” moment upon hearing Shelagh Ratner’s voice.

Charles Busch Brings His Own Show to Copa Palm Springs

Charles Busch, who has portrayed female characters for most of his theater career, will personify Old Hollywood in his solo desert show debut.

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.