Year-round residents and seasonal visitors have discovered the real Cathedral City — a shining jewel that entices you to stay. Cathedral City is home to many fine resorts, dining options, shopping venues, and familycentered recreational facilities. It’s a place where local businesses thrive and development opportunities exist. Its central location makes it convenient to area attractions and employment destinations. Being at the center of the “West Valley,” Cathedral City also offers quick commutes to Los Angeles and San Diego, as well as to the world via easy access to the Palm Springs International Airport. The city prides itself on being a real, down-to-earth community that values integrity and hard work while simultaneously embracing diversity and celebrating family — the essence that more people discover every day.
Beauty, glamour, and celebrity swirl around the Coachella Valley and Cathedral City is no exception. But it’s the city’s down-to-earth quality that sets it apart. Visitors say its hometown vibe, desert flora, and scenic golf courses continually draw them back, while year-round residents point to exemplary schools and inviting neighborhoods and parks as reasons to live in the community for generations.
The real sense of community that people experience in Cathedral City is complemented by its healthy business climate. One only needs to look at the continuing success of the Cathedral City Auto Center along East Palm Canyon Drive (Highway 111) for proof. The Auto Center currently boasts 13 dealers featuring 20 luxury and competitive brands, including its latest addition — the all-electric Tesla Motors. Meanwhile, the Ramon Road Corridor remains a hotbed of automotive customization, repair, and supply shops.
Then there’s the Perez Road Business District, a thriving hub of more than 200 businesses and home to the city’s distinctive home improvement, design, and décor shops. Similar treasures unearthed there can only be found by driving to L.A.’s design showrooms.
Fond of vintage clothes, furniture, art, and home décor? Some of the best consignment stores in the valley are located along East Palm Canyon Drive, as are national stores like Target, Tuesday Morning, and Trader Joe’s. Finally, head toward the east side of town and travel along Date Palm Drive for a great variety of local and national restaurants, a soon-to-open 42,000-square-foot upscale fitness center, and a plethora of discount retailers such as Burlington Coat Factory, Big Lots, and the new Harbor Freight Tools.
“Cathedral City’s pro-business spirit and streamlined development process is a plus for attracting new businesses and supporting homegrown entrepreneurs,” says Leisa Lukes, Cathedral City’s economic development manager. “This is evidenced by the numerous locally owned restaurants flourishing in the community, the retail stores being constructed on Date Palm Drive, and new residential communities popping up throughout the city. In addition, the newly reconstructed I-10 interchange at Date Palm Drive enhances the community’s link with future growth opportunities.”
As in any real community, a wide range of age groups call Cathedral City home, including the very young, the golden-age crowd, and everyone in between.
“Our family moved from Los Angeles to Cathedral City more than 20 years ago,” says Finé Score, president of RioFine Neon Sign Company. “I particularly like the close-knit community feel where you want to stop and talk to folks while shopping at the grocery store. We find Cathedral City to be a great place to establish a business and raise a family. Its quaint neighborhoods, parks, and exceptional school programs, including Cathedral City High School’s awardwinning band program, are ideal for any family.”
Neighborhood schools throughout Cathedral City earn high marks. Rio Vista Elementary was named both a Title I Academic Achievement School and a California “Exemplary” Distinguished School, the bonus “exemplary” being awarded to only 30 schools in the state. Cathedral City High School’s Academic Performance Index continues to climb toward a level of excellence. Recently, James Workman Middle School was the first secondary school in the Palm Springs Unified School District to achieve over 800 on the API, and this year one of its teachers was named one of only five “California State Teachers of the Year.”
People of all ages have discovered there’s a real quality of life to be found in Cathedral City. A variety of great neighborhoods contribute to its diversity. A growing number of artists and LGBT community members reside in the scenic Cathedral City Cove area. Familystructured households gravitate toward neighborhoods like Rio Vista, Panorama, and Century Park, while retirees and golfing and tennis enthusiasts call Cimarron, Desert Princess, and Cathedral Canyon Country Club, among others, home. All demographics are pleasantly surprised to discover Cathedral City is a more affordable place to raise a family, retire, and simply live and play.
Families enjoy unique community happenings such as “Candy Cane Lane,” the annual display of holiday lights mounted by residents of Minerva Road. Meanwhile, the inviting space outside the city’s Civic Center and Mary Pickford Theater, so reminiscent of a quintessential town square, plays host to a growing list of festivals that includes the mouthwatering Shorty’s Rib Fest, the Interfusion Music Summit, and the captivating AMFM Festival, featuring arts, music, film, and more. Tourists from around the world come to view the unique “Fountain of Life” interactive water sculpture situated right in the heart of downtown.
Eight community parks lie within Cathedral City’s boundaries and there’s another on the horizon. Sports and health enthusiasts take particular delight in Dennis Keat Soccer Park, home to the community’s popular AYSO soccer program and Desert Healthcare District’s fitness track and exercise stations. Baseball fans gravitate to Big League Dreams Sports Park, while ice skaters and hockey players, both amateurs and Olympians, cherish Desert Ice Castle for its high-quality sports venue. The Perez Road Business District, featuring 200 businesses including the city’s exclusive home improvement, design, and décor shops.
Those seeking leisure-time fun find plenty at Boomers! Family Entertainment Center, where offerings include miniature golf, go-karts, bumper boats, a climbing wall, and a video-game arcade. Film buffs flock to both Ultrastar Cinemas Mary Pickford Stadium 14 to enjoy Pure Digital Cinema™ and Desert Cinema UltraMaximum Experience to view the largest movie screen in the entire Coachella Valley.
“Cathedral City shines bright with activities for the entire family,” says Mayor Kathy DeRosa. “Add in local boutique shopping, fine dining, a variety of housing options, and exceptional police and fire services and you will truly discover why Cathedral City was honored as one of America’s ‘most livable’ cities.”
— June Allan Corrigan
Stan Henry, Greg Pettis