Search Palm Springs Attractions

← Return to search


Rancho Mirage, California - City Guide

Map69825 Highway 111
Rancho Mirage, CA 92270
  • Cities & Government
Click a star to submit your rating.


Enhancing The Community Through Astute Development

By June Allan Corrigan

The steady hum of activity rising from various pockets of the City of Rancho Mirage this year has been unmistakable. And ever so satisfying. Patience has paid o for this forward-thinking community and pride is evident as several of its long-term projects come to fruition. Thoughtful planning has a orded the City of Rancho Mirage the comfortable position of being able to enhance the quality of life for residents as well as the experience of its many visitors. The boost to retail tax revenue that several of these emerging amenities and businesses are set to provide will play a role in securing the city's future for many generations to come.

Along the Highway 111 corridor, Desert European Motorcars has added a brand-new Jaguar showroom which enhances what is already an outstanding selection of fi nely tuned automobiles. Todd Blue, chairman and CEO of Desert European Motorcars, says, "With the addition of the McLaren, Desert European Motorcars will be one of the few automobile dealers in the United States that can boast having the entire British luxury car collection on its showroom floors." Recently, Rolls- Royce Motor Cars bestowed one of its highest achievement awards upon the Rancho Mirage dealership, underscoring its preeminence as a purveyor of luxury automobiles.

Meanwhile, at another point along Highway 111, the keenly anticipated remodel of Rancho Las Palmas Shopping Center continues at a steady pace. This fall, boutique-style men and women's department store chain Stein Mart will open in time for holiday shopping. Sometime next year, an entirely new and easily accessible CVS Pharmacy, complete with drive-through window, will start welcoming clientele. Following closely on its heels will be prominent anchor store Hobby Lobby and the pleasing addition of Greens International Market, a family-owned grocery store. Overall, residents and visitors alike can look forward to significantly increased retail, restaurant, and professional service offerings in the newly refurbished center.

Presently, it seems everywhere you look in the city something new is in the course of being developed. As Mayor Dana Hobart notes, "Rancho Mirage is booming these days with many new business enhancements and public projects. Our city enjoys the good fortune of being located in the heart of the Valley. We have a solid infrastructure of support for developers making our city desirable for premier projects.

In addition, our careful management of city assets has made it possible for the Council to move forward on the building of some public amenities that will enhance the quality of life for our residents and visitors in the years to come."

A once refuge tucked right around the corner from Highway 111 has indeed seen a great deal of construction activity this past year. The little gem of green space known as Rancho Mirage Community Park was shuttered late last fall for expansion and renovation. Its scheduled reopening will coincide with the city's annual Art Affaire this November. The reconfigured park will undoubtedly make a splash, by debuting an imposing new amphitheater on its expanded acreage. The amphitheater will feature a 2,030-square-foot stage with overhead canopy to provide maximum shade and acoustical benefits. Look for it to play host to all sorts of events including live music, movies, plays, dance performances, holiday ceremonies, and lectures in the years to come. Elsewhere in the park, there'll be an inviting pedestrian promenade, an enlarged children's play area, pickleball courts, and the usual tennis and basketball courts that players of those respective sports have come to know and love.

In a move that will surely delight both pet owners and pooches, the city plans to open the new Rancho Mirage Dog Park in early 2016. Pleasing that large segment of the population is exactly what the council had in mind when it approved construction of the amenity. The expertly designed 40-acre facility will be located at the southeast corner of Key Largo Avenue and an extended section of Via Vail. Noisebuffering berms will cleverly designate distinct grassy areas for both small and big dogs to run and play freely. Their safety is assured by a surrounding six-foot-tall wrought-iron fence complete with sally port gates. Meanwhile, count on convenient bubblers to quench canine thirst. There'll be plenty of parking available, not to mention ample shade from a combination of canopies and trees. Dog owners can enjoy a respite on special "boulder" bench seating or take a cue from their pets and get some exercise themselves on the walking path encircling the park.

Not content with simple growth on the ground, the City of Rancho Mirage is setting its sights skyward.

News that there will soon be an observatory installed on the Rancho Mirage Public Library campus is creating a buzz of excitement among astronomers around the valley and beyond. This bold move is receiving support from the California Institute of Technology, an esteemed institute well versed in the complexities of astronomy and space travel. Cal Tech astronomers will lend guidance to the city as it makes important decisions regarding choice of telescope, its exact placement, and the educational programming that will follow. Geographically speaking, the library is well positioned and fortunate to be surrounded by quality dark sky, which is of course essential for proper viewing of the heavens through an observatory telescope.

The industrious hum of activity emanating from seemingly endless points around Rancho Mirage is closing in on a crescendo. All these tremendous public and private amenities and business and cultural opportunities are about to take hold, if they haven't already, and become part of the fabric of city life. Residents and visitors only stand to benefit from enhancements that have been carefully planned and executed and will serve to further burnish the City of Rancho Mirage's fine reputation.

More Information

From fine dining to championship golf to the worldclass, $25 million La Prairie Spa at the new The Ritz-Carlton, Rancho Mirage, there’s no doubt, Rancho Mirage is a five-star resort experience within a small city. Visitors need never leave the city limits to enjoy almost 70 restaurants, over a million square feet of shopping; and a variety of dining, shopping, and entertainment choices at The River. A paradise of plush hotels, elegant and memorable dining experiences, unique shops, and fabulous homes makes Rancho Mirage a perfect destination resort. This vacation wonderland has exceptional weather year-round. The River at Rancho Mirage is the one of desert's finest shopping and entertainment centers, with a wide variety of gourmet restaurants and the finest theater. Welcome to Rancho Mirage — a vacation to remember forever. Mayor Richard Kite

Quick Facts:


G. Dana Hobart


Ted Weill


Richard W. Kite, Charles Townsend, Iris Smotrich








Edit ModuleShow Tags

What People Are Saying

Reader Recommendations:
Edit ModuleShow Tags