Fashion Week El Paseo 2014 Names Sponsors

Saxony Group will be title sponsor while JM Couture debuts its line as presenting sponsor



Internationally-acclaimed Zang Toi will be Designer of the Week during Fashion Week El Paseo, March 16-22, in Palm Desert.

Michael Turek

 

Fashion Week El Paseo 2014, a Palm Springs Life magazine event, continues to break new ground as one of the premiere events on the West Coast with the naming of Saxony Group as the title sponsor and JM Couture as the presenting sponsor.

“Our mission is to create unparalleled projects in the Coachella Valley by taking a creative and progressive approach,” says Les Walgreen, president of Saxony Group. “As a leader in the Coachella Valley, Saxony is committed to providing premiere service and ground-breaking opportunities. Fashion Week El Paseo has offered us an unparalleled opportunity to embrace the community…”

The ninth annual Fashion Week El Paseo, March 16-22 on El Paseo in Palm Desert, will mark the debut of JM Couture, a subsidiary brand of The Saxony Group. Founded by Jim Mullin, JM Couture will produce a runway show and open its flagship store. JM Couture features a range of collections including Black Label, White Label, Wet, Privet and jewelry/accessories.

Susan Stein, fashion editor of Palm Springs Life magazine, who co-produces the yearly event, is thrilled to welcome JM Couture.

“The line is an excellent complement to Fashion Week El Paseo,” she says. “Each year, we endeavor to present a cross section of the finest labels from high caliber designers. We are very proud of the standards we’ve set and continue to try and outdo ourselves each year.”

The seven-day fashion, beauty and lifestyle extravaganza kicks off March 16 under the “Big White Fashion Tent” with the Style and Beauty Bash where beauty pros will lend their expertise to raise funds for local charities. The following days will be packed with an array of spectacular runway and trunk shows featuring the latest collections of top and emerging designers, as well as meet-and-greet cocktail receptions and after-parties.

Other highlights include El Paseo Night presents “Street Seen on El Paseo”, the appearance of Michael Costello and Project Runway designers, the Le Chien dog couture show, the Best of Saks Fifth Avenue, a showing of the collections of top graduating students from the Fashion Institute of Design and Merchandising, and internationally-acclaimed Zang Toi as Designer of the Week (see his design above).

The event draws a yearly attendance of more than 13,000 leading fashion and entertainment personalities. Since its inception, Fashion Week El Paseo has supported more than 100 local charities including Fashion Group International Inc., The Girlfriend Factor, Variety, The Children’s Charity, Junior League of Palm Springs Desert Communities, Desert Outreach and the Humane Society of the Desert.

Fashion Week El Paseo 2014 is presented with sponsorship support from the City of Palm Desert, Toscana Country Club, El Paseo Merchant’s Association, The Gardens on El Paseo, El Paseo Village, International School of Beauty, TRIO, El Paseo Jewelers, Wink Lash & Beauty Bar, Just Blow Drys, Omni Hotels & Resorts Rancho Las Palmas, John & Victoria Hill, Strands Hair Color, and Time Warner Cable.

For more information or to purchase tickets, visit www.fashionweekelpaseo.com

Add your comment:
Edit Module
Desert Guide
Edit ModuleShow Tags

Related Articles

Discovery Shop Rancho Mirage Offers Holiday Shopping Alternative

Looking for treasures, especially unique, high-end designer clothing — and you love landing a deal in the name of supporting a worthy charity — consider a trip to the Discovery Shop in Rancho Mirage on your list of holiday shopping must-dos.

Dining in a Winter Wonderland

Palm Springs' Lori Tiedeman, an interior designer for more than 30 years, tells us how to bring the holiday magic to our own homes.

Santa Baby

Here are Him and Her holiday gift suggestions to reward your significant other for being so nice (or naughty) with a sweet something under the tree.

Share the Cheer

Start your holiday retail therapy on Black Friday in the Coachella Valley with extended store hours, knockout discounts, and stellar sales. Here’s where to find the perfect gift for everyone on your list — and help others at the same time.

What’s Old Is New

An upscale consignment boutique in Palm Desert is a dream setting for ladies who love high fashion.
Edit ModuleShow Tags

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Fashionista Friends

Fashionista Friends

Experience the glitz and glamour of Fashion Week El Paseo 2015.
2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Edit ModuleShow Tags