2014 Hotel Bookings Show Significant Jump in Palm Springs

Projections indicate more than 77,000 hotel rooms will be filled

Hotel bookings for 2014 are on pace to exceed more than 70,000 rooms in Palm Springs, like at the Palm Springs Hilton.

Palm Springs Hilton

2014 isn’t even here yet, but already there are more than 46,000 hotel rooms booked at Palm Springs hotels.

Coupled with 31,338 tentative bookings for 2014 to put the total at more than 77,000, projections are way ahead of 2012 when 53,743 total rooms were booked, according to a recent report by the Palm Springs Convention Center and Palm Springs Bureau of Tourism.

Executive Director James Canfield believes a reinvestment in the Palm Springs brand emphasizing the value of the destination has created “a great positive vibe”.

“We are certainly seeing the rebound in the group business,” Canfield added.

While Palm Springs enjoyed the addition of big groups like the Aircraft Owners and Pilots Association filling more than 6,000 hotel rooms in 2012, Canfield noted the 77,000 rooms projected in 2014 are a result of booking several groups under the 2,000-member level.

And those same groups are spending money when they are in town, Canfield said. In 2012, 70,763 rooms contracted equaled more than $154 million in direct delegate spending, according to the report.

That’s in stark contrast to 2010 when the economic downturn left hotel bookings under the 40,000 mark, according to the report.

“We went through a period of time when the groups still came, but their attendance was down 20 percent, which meant they were buying less food and using facilities a day less,” Canfield said.

Canfield believes part of the upsurge as well is the Bureau of Tourism’s revamped website, which generated more than 1 million unique visits in 2012, according to the report.

“To be up 40 percent in website visits is huge,” Canfield said.

In addition, the Palm Springs Visitor’s Center assisted 190,778 people in 2012 or a 12 percent year over year increase, and led to more than 11,000 visitor surveys collected in the last six months (October 2012 through February 2013) detailing such items as how long they stay in Palm Springs, how much they spend and what they do in town, according to the report.

International visitors filled out 52 percent of the surveys compared to 48 percent from the U.S. Of those, 53 percent were women and 45.6 percent were men; 71.1 percent were married or partnered; the average age was 45.7 years old, and 54.4 percent reported a household income of $75,000 or more, according to the report.

Visitors reported coming to Palm Springs 2.4 times in the past six months with nearly half coming by their own vehicle, according to the report. Visitors stayed an average of 6.8 days in Palm Springs, and the typical visitor is on a trip consisting of 10.7 days overall.

Those visitors spent $193.73 daily with the largest share on retail purchases ($109.94), restaurants/dining ($101.49) and lodging ($94.69), according to the report.

The most popular activity was dining (80 percent), followed by shopping (68 percent), swimming (42 percent) and nightlife (36 percent), according to the report. The most patronized attraction was the Aerial Tramway at 29 percent followed by museums.

Add your comment:
Edit Module
Desert Guide
Edit ModuleShow Tags

Related Articles

Louis Vuitton Will Showcase Cruise Collection at Bob Hope's Palm Springs Estate

French fashion house Louis Vuitton will showcase its second Cruise collection May 6 using the Bob and Dolores Hope Estate in Palm Springs as a backdrop.

Desert Riviera Hotel Offers 'Midcentury Resort Community' in Palm Springs

Owner Martha Stephen describes the Desert Riviera Hotel as “a close-knit midcentury resort community surrounded by gardens, where everyone smiles a 'Good Morning!' to everyone else.”

Mother’s Day Celebrations for Every Type of Mom – A Greater Palm Springs Guide

Moms deserve to be celebrated for their devotion, love, and countless acts of giving throughout the year. And be assured that there are plenty of places gearing up to fulfill the wishes of every type of Mom.

The Real Estate Match Makers

When Coachella Valley visitors went searching for the perfect residence, they turned to real estate professionals to help them. Here’s how these experts match their clients with the right home.

East Meets West

Gemma Kahng, Fashion Week El Paseo 2015’s finale designer, grew up in South Korea, eventually moving to New York to launch her first collection in 1989, shooting to prominence when it was featured in Vogue.
Edit ModuleShow Tags

Promotions + Contests

2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Palm Springs Life's Women in Business

Palm Springs Life's Women in Business

Winner profiles will be highlighted in a special section in Palm Springs Life’s May 2014 issue. Nominate Your Top Women in Business!
Pets on Parade 2015 Photo Contest

Pets on Parade 2015 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2015 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Edit ModuleShow Tags