La Quinta Arts Festival Shatters Attendance, Sales Records

More than 25,000 people bought $2.8 million in art sales for 2013



The 2013 edition of the La Quinta Arets Festival drew more than 25,000 people resulting in a record $2.8 million in art sales.

La Quinta Arts Festival

Record attendance drove art sales to an all-time high at the 2013 La Quinta Arts Festival.

More than 25,000 people attended the festival to push sales to a record high of $2.8 million, up from $2.5 million in 2012. The festival, named the No. 1 fine art festival in the nation by Art Fair SourceBook, has posted growing sales for the last five consecutive years.

“We are thrilled to create an environment that brings together extremely talented artists and those who appreciate their work, while fulfilling our mission to promote and cultivate the arts,” said Christi Salamone, La Quinta Arts Festival executive director. “Each year we work with our sponsors, members and volunteers to create an exciting, multi-faceted experience for our attendees and it seems to resonate with people.”

And more than of the people who attended came specifically for the festival, according to a patron survey conducted by the festival foundation. That generated an average spending (in addition to art purchases) of $1,063 per person.

Of the 25,000 patrons at the 2013 festival, 43 percent were out-of-area visitors. Patrons came from 45 states and five countries. The study revealed that 59.3 percent of attendees patronized La Quinta based businesses during their visit to the festival. Nearly one-third of respondents reported an annual household income exceeding $150,000.

Festival patrons also gave the event experience overwhelmingly positive ratings. More than 93 percent rated the festival "above average" or "excellent" and more than 75 percent stated that they are "very likely" or would "definitely" return in future years. Nearly half reported that they had attended the Festival three or more times in previous years.

The 2014 La Quinta Arts Festival will be held March 6-9.

View a video of artist Eric Lee shot by Steven Biller.

 

La Quinta Arts Festival
 
 

Add your comment:
Desert Guide

Related Articles

10 Things To Do in Palm Springs This Weekend

Palm Springs Life helps plan out your weekend in Palm Springs and the desert resort cities with concerts, events, restaurants, nightlife, clubs and the world of entertainment only found in the desert.

Wesley Eure Will Co-Emcee at Desert AIDS Project Benefit

Chelsea Lane Bodywear presents Under & Out 3, a fashion show and poolside party on Oct. 5 as part of a benefit for the Desert AIDS Project.

Explore Palm Springs: 139 Club

Opened in the early 1930s, the 139 Club was housed in what was a private residence in Cathedral City, and the name was derived from its numerical address.

Villa Royale Inn Reflects Palm Springs History, Ambiance

What began as film star and Olympic figure skater Sonja Henie’s estate in the 1940s has been preserved and developed into a hidden gem as Villa Royale Inn.

Desert Staycations

The Palm Springs area is filled with resorts offering packages in the summer months to help people unwind and have fun.

Promotions + Contests

90 Days of Summer Romantic Palm Springs Getaway 2014

90 Days of Summer Romantic Palm Springs Getaway 2014

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couple’s getaway
90 DAYS OF SUMMER Instagram Contest 2014

90 DAYS OF SUMMER Instagram Contest 2014

Win a fabulous Palm Springs weekend!

Win a fabulous Palm Springs weekend!

Each month, a first place winner will be selected to win a fabulous Palm Springs weekend!And, each month, three additional runners up will be selected to win a wonderful Palm Springs area Dining certificate!
2013/14 Best of the Best

2013/14 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.