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Riviera Resort & Spa Celebrates Colorful History
Photo Courtesy Riviera Resort & Spa
Riviera Resort & Spa – the revitalized Palm Springs hot spot that once hosted Hollywood icons such as Frank Sinatra and Sammy Davis Jr. – has unveiled a three-month series of mid-century-themed events, promotions and packages in celebration of its 50-year anniversary, paying tribute to the resort’s colorful past and Hollywood legacy.
Available now through December 31, 2009, the 50th Anniversary Extravaganza comes on the heels of Riviera’s ambitious $70 million renovation – in which owner/operator Noble House Hotels & Resorts incorporated a host of modern amenities and stunning interior design – completed late last year. This legendary landmark originally opened to much fanfare in 1959, and during its 1960s heyday, was billed “Palm Springs’ largest and most famous resort.”
Retro-Themed Promotions and Packages
1959 Package – One-night accommodations; a Palm Springs Celebrity Home Tour for two; and memorabilia from 1959, including Frank Sinatra’s “Come Dance with Me” CD (he won his first Grammy for this album in 1959, also the first year of the Grammy Awards); a “Some Like it Hot” (1959) DVD; and a copy of James Michener’s Hawaii (published in ‘59, the same year Hawaii became a state). Package starts at $129 per night (excluding tax and gratuities).
Take the Plunge
Every Saturday in October – 8 p.m.
While drive-ins were often the entertainment of choice in the 50s, Riviera will offer “Dive-ins,” instead. Guests enjoy an exciting line-up of classic films while lounging in the resort’s expansive pool. Free popsicles and a cash bar.
• October 10 – “Palm Springs Weekend” (1963), filmed at the Riviera Resort & Spa
• October 17 – “Some Like It Hot” (1959)
• October 24 – “North by Northwest” 1959
• October 31 – “Suddenly, Last Summer” (1959)
Riviera Forever – Guests send in their most memorable personal experiences enjoyed at the Riviera and enter a drawing for a complimentary stay at the resort.
A 1950s-Style Getaway – Guests will enjoy a $59 per night mid-week rate (Sunday through Thursday).
Love and Marriage – Any couple with a marriage certificate that shows they were married in 1959 receives a complimentary, special 50th Anniversary Dinner for Two at Circa 59 – featuring food characteristic of the era (e.g. Beef Wellington and New York Strip Steak).
Dine Like It’s 1959 – From Sunday through Thursday, the Riv’s signature dining venue, aptly named Circa 59, will offer a lavish Chef’s Menu at $59 for two, exclusive of tax and gratuity. And, guests enjoy a 1959-era cocktail menu with 1959-priced drink specials from 5 to7 p.m. Sundays through Thursdays at sidebar.
Mid-Century Glamour – Guests at SpaTerre Salon will be coiffed to perfection with a special $59 “Set and Style” (exclusive of tax and gratuity).
Roll Back the Clock – Calling all packrats: Riviera will match the original price for a room night or dining check for any guest who brings in an old room or dining bill from 1959.
The 50-Year Buzz – History buffs take note: Riviera is in search of information about and memorabilia from the Riviera over the past 50 years. Participants can visit www.psriviera.com and post digital copies of old Riviera photos and memorabilia.
For reservations and more information about Riviera’s 50th Anniversary events and offers, please call 760.327.8311.
About Riviera Resort & Spa
Following the extensive $70 million modernization, Riviera Resort & Spa reopened to the public in October 2008. With bold artwork, sleek lines, geometric accents and plenty of lustrous color, this extraordinary property once again emanates the glitz and uber-cool attitude of mid-century Palm Springs. The restored resort, originally 475 rooms, now features 406 masterfully-revamped guest rooms and luxury suites – outfitted with handsome retro furnishings; chic marble bathrooms; flat-screen plasma TVs; wireless Internet access and private patios or balconies – set amidst lushly landscaped gardens with intimate courtyards. Other resort highlights include: SpaTerre, an 11,000-square-foot retreat with cross-cultural and global treatments; and an array of inventive food and beverage offerings, including the signature Circa 59; the outdoor Bikini Bar adjacent to a spectacular pool; the swank Starlite Lounge; and sidebar, offering tantalizing cocktails in an atmosphere of sleek sophistication.
