| Regular Features | |
| 25 | Publisher's Letter |
| 26 | Comment: An Open Line For Psl Readers |
| 32 | Psl Informant: Facts For Observation, Speculation |
| 72 | Around Town: Sinatra Honors His Father; Hope Swings Into Classic; George Shearing Comes To Town |
| 101 | Beauty: Techniques For A Lovelier You |
| 128 | Fashion: Classy Cuttings To Please Anybody's Valentine |
| 134 | Art: Hyam: Powerful Sculpture In Special Showing At Beach Gallerie |
| 136 | Art: Gallery Scene: Variety Of Exhibits In Art Centers |
| 137 | Art: Virginia Cunningham: International Paintings Of California Artist At The Gallery |
| 140 | Art: Milford Zornes: Intrepid Explorer In Watercolors Featured At Desert Art Center |
| 141 | Art: Edmond Woods: Desert Art Center Exhibits Woods' Prolific Sharing Of A Gift |
| 144 | Art: Richard Danskin: Rural Scenes In Danskin Galleries May Become Collector's Items |
| 148 | Close-up: Carole Eichen, William Lewis, Walter Sibbert |
| 1A | Palm Springs Life Guide: Where To Go, What To Do |
| 160 | Travel: Europe On Four Wheels And $6 A Day |
| 168 | Films: A Film Critic's Swan Song |
| 172 | Cartoons: Rovinsky's Palm Springs |
| 175 | Stock Market: Investment Advice - Bull Trend Continues |
| 178 | Shoppers Bazaar: For Gifts And Personal Pleasure |
| 181 | Books In Review: Thriller Tales For Quiet Evenings |
| 189 | On The Greens: Hope Classic And Other Fairway Fare |
| 197 | Astrology: February Favors And Forebodings |
| Special Interest | |
| 39 | Bob Hope Desert Classic: The Big Four: Bermuda Dunes, Tamarisk, Indian Wells, La Quinta |
| 102 | Mission Hills Golf And Country Club: A Mission Completed |
| 184 | Rossi's: Tonsorial Splendor: A Good Barber Gone Mod Hair Stylist |
ABOUT THE COVER: Hollywood designer George Barris whipped up this little number for Bob Hope's fairway meandering during the 1970 Bob Hope Desert Classic. Admiring the custom-built cart, which includes instant video tape replay unit, is '70 Classic Queen Barbara Eden. This year's Classic will be played Feb. 10-14 over Bermuda Dunes, Tamarisk, Indian Wells and La Quinta courses. (See pages 39 through 69; also 75, 189.) Photography by Gerhard Julius.