Selling Palm Springs

TV Realtor Steven Aaron

J. Everette Perry

Multimillion-dollar deals, opulent lifestyles, and smooth-talking reality TV Realtor Steven Aaron give Los Angeles’ posh neighborhoods a certain shine on HGTV’s Selling LA (Thursdays at 9 p.m.). While in Palm Springs filming the third season, the show’s host — an agent with Keller Williams Beverly Hills — made time to chat modernism and the secret art of selling real estate.

What do you make of the Palm Springs Modernism Week phenomenon?

Palm Springs is the modernism capital of the world [for] more than a week. It’s a lifestyle that’s both educational and celebratory of the post-war design. It acknowledges the distinct style and honors an era that shaped the world.

What’s the secret to selling real estate?

Understanding when clients are ready to make the commitment, then making sure they are willing and able to do it when the time comes. Real estate is about chemistry and motivation and always reflects a significant change or a new happening in one’s life.

What excites you when touring a home?

The scale, original character, and architectural design all have a lot to do with falling in love with a property. A good outdoor lounging space for our California lifestyle is a must. Maximize and romanticize the area; the fantasy of it alone can sell the home.

What’s the best part of being on TV?

It’s been an amazing experience and has greatly benefited my clients and the properties I represent. I’m constantly pushing my creative boundaries, mainly due to being chased by film cameras.

What is your Palm Springs home like?

Canyon View Estates is a midcentury development designed by Dan Palmer and William Krisel, who also designed the Alexander [houses]. My favorite area is the living room with its folded plate roof, high ceilings, and vintage pieces from Bon Vivant [in Palm Springs] and Hedge [in Cathedral City]. My favorite detail is the triangular clerestory windows and the living paintings of mountains, palms, and blue skies they create.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at and I will take appropriate action promptly. Thank You

Add your comment:
Palm Springs Life

Related Articles

Sophia Condos Keep Midcentury Design, Add Green Technology

Sophia Condos, set for completion in November in Palm Springs, offers midcentury design with a twist while paying tribute to actress Sophia Loren.

Greg Wolfson Focuses Interior Design Lens on Palm Springs

You may not know his name, but you’ve been seeing examples of designer Greg Wolfson’s work and diverse design style for years in Palm Springs.

Go Native

When designing a personal outdoor oasis, there are many reasons to opt for plants native to the desert.

Natural Elements

When architect Narendra Patel envisioned the design for a bold, sculptural home, he was standing in the middle of a a large empty lot in Palm Desert’s Bighorn Golf Club.

Midcentury Design Upgrade Creates New Look for Palm Springs Home

Bringing the outdoors inside literally took on a new meaning in this breakfast room and kitchen project by Dino Raimondi of Dino Designs in Palm Springs.

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.