Selling Palm Springs

TV Realtor Steven Aaron

J. Everette Perry

Multimillion-dollar deals, opulent lifestyles, and smooth-talking reality TV Realtor Steven Aaron give Los Angeles’ posh neighborhoods a certain shine on HGTV’s Selling LA (Thursdays at 9 p.m.). While in Palm Springs filming the third season, the show’s host — an agent with Keller Williams Beverly Hills — made time to chat modernism and the secret art of selling real estate.

What do you make of the Palm Springs Modernism Week phenomenon?

Palm Springs is the modernism capital of the world [for] more than a week. It’s a lifestyle that’s both educational and celebratory of the post-war design. It acknowledges the distinct style and honors an era that shaped the world.

What’s the secret to selling real estate?

Understanding when clients are ready to make the commitment, then making sure they are willing and able to do it when the time comes. Real estate is about chemistry and motivation and always reflects a significant change or a new happening in one’s life.

What excites you when touring a home?

The scale, original character, and architectural design all have a lot to do with falling in love with a property. A good outdoor lounging space for our California lifestyle is a must. Maximize and romanticize the area; the fantasy of it alone can sell the home.

What’s the best part of being on TV?

It’s been an amazing experience and has greatly benefited my clients and the properties I represent. I’m constantly pushing my creative boundaries, mainly due to being chased by film cameras.

What is your Palm Springs home like?

Canyon View Estates is a midcentury development designed by Dan Palmer and William Krisel, who also designed the Alexander [houses]. My favorite area is the living room with its folded plate roof, high ceilings, and vintage pieces from Bon Vivant [in Palm Springs] and Hedge [in Cathedral City]. My favorite detail is the triangular clerestory windows and the living paintings of mountains, palms, and blue skies they create.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Desert by Design

Palm Desert architect Guy Dreier’s nature-inspired approach to residential design was an ideal fit when The Vintage Club made its debut in 1980 at the foot of Eisenhower Mountain.

A Bigger, Better Modernism Week

Today, the city of Palm Springs touts Modernism Week as one of its signature events, stretching over 11 days in February and drawing tens of thousands of architecture and design buffs from around the globe.

Oasis in the Desert

Featuring more than 9,000 square feet on the 12-acre property, the Spanish-style adobe in Palm Springs built by Palm Springs Air Museum founders Bob and Jo Pond can accommodate up to 100 cars.

Joel Douglas Puts Former Clark Gable/Carole Lombard House on Market

Just like a Hollywood script, It was love at first sight for movie producer Joel Douglas, son of Kirk Douglas, when he saw the Old Las Palmas residence in Palm Springs.

A Stately Retreat

Modern lines and luxurious details define this La Quinta Hideaway estate.
Edit ModuleShow Tags

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Fashionista Friends

Fashionista Friends

Experience the glitz and glamour of Fashion Week El Paseo 2015.
2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.