Selling Palm Springs

TV Realtor Steven Aaron

J. Everette Perry

Multimillion-dollar deals, opulent lifestyles, and smooth-talking reality TV Realtor Steven Aaron give Los Angeles’ posh neighborhoods a certain shine on HGTV’s Selling LA (Thursdays at 9 p.m.). While in Palm Springs filming the third season, the show’s host — an agent with Keller Williams Beverly Hills — made time to chat modernism and the secret art of selling real estate.

What do you make of the Palm Springs Modernism Week phenomenon?

Palm Springs is the modernism capital of the world [for] more than a week. It’s a lifestyle that’s both educational and celebratory of the post-war design. It acknowledges the distinct style and honors an era that shaped the world.

What’s the secret to selling real estate?

Understanding when clients are ready to make the commitment, then making sure they are willing and able to do it when the time comes. Real estate is about chemistry and motivation and always reflects a significant change or a new happening in one’s life.

What excites you when touring a home?

The scale, original character, and architectural design all have a lot to do with falling in love with a property. A good outdoor lounging space for our California lifestyle is a must. Maximize and romanticize the area; the fantasy of it alone can sell the home.

What’s the best part of being on TV?

It’s been an amazing experience and has greatly benefited my clients and the properties I represent. I’m constantly pushing my creative boundaries, mainly due to being chased by film cameras.

What is your Palm Springs home like?

Canyon View Estates is a midcentury development designed by Dan Palmer and William Krisel, who also designed the Alexander [houses]. My favorite area is the living room with its folded plate roof, high ceilings, and vintage pieces from Bon Vivant [in Palm Springs] and Hedge [in Cathedral City]. My favorite detail is the triangular clerestory windows and the living paintings of mountains, palms, and blue skies they create.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at and I will take appropriate action promptly. Thank You

Add your comment:
Palm Springs Life

Related Articles

Color Play

In the tony Thunderbird Heights neighborhood of Rancho Mirage — which has counted Gerald Ford, Anne Rice, and Michael S. Smith among its residents — sits a decidedly down-to-earth classic 1960s ranch house.

Home of the Month: Palatial Retreat

Sitting on 1.23 acres in The Renaissance at Clancy Lane in Rancho Mirage, the 9,500-square-foot home boasts picturesque, 360-degree mountain views.

Getting Back on Track

Housing prices continued to inch up in May for the seventh consecutive month, even as sales continued on a year-over-year decline.

Escena Golf Club Offers Room With a View, Combined Living Space

The Panorama Home at Escena Golf Club in Palm Springs combines the living, dining, and kitchen space with breath-taking views of the San Jacinto Mountains.

Coachella Valley Real Estate Market is a Demographic 'Super Mix'

The Coachella Valley is an eclectic mix of peoples, lifestyles, backgrounds, ages, incomes and wealth – a demographic super mix from all over the country and even the world.

Promotions + Contests

90 Days of Summer Romantic Palm Springs Getaway 2014

90 Days of Summer Romantic Palm Springs Getaway 2014

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couple’s getaway
90 DAYS OF SUMMER Instagram Contest 2014

90 DAYS OF SUMMER Instagram Contest 2014

Win a fabulous Palm Springs weekend!

Win a fabulous Palm Springs weekend!

Each month, a first place winner will be selected to win a fabulous Palm Springs weekend!And, each month, three additional runners up will be selected to win a wonderful Palm Springs area Dining certificate!
2013/14 Best of the Best

2013/14 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Pets on Parade 2014 Photo Contest

Pets on Parade 2014 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2014 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.