PSST! The New B.Y.O.B.

Walk into Hi-Lites Aveda on a Wednesday evening and you might see clients blow- drying their own hair.



James Jaeger

Walk into Hi-Lites Aveda on a Wednesday evening and you might see clients blow-
drying their own hair. You might even notice the glasses of wine within arm’s reach. This scene seems as odd as applying the acronym B.Y.O.B. to an evening at a hair salon.

Bring Your Own Blow-dryer is a monthly event organized by the Cathedral City salon’s project coordinator, Noelle LaBarbera. The idea arose after Vino 100 — a fellow Pickfair Promenade business — approached Hi-Lites about a collaborative ladies night. The first event in February — wine tasting at Vino 100 with neck, back, shoulder, and hand massages, consultations, and mini-makeovers provided by Hi-Lites stylists and hors d’oeuvres from neighboring The Mad French Lady — sold out at 40 people. Capitalizing on that success, the businesses decided to make it a monthly occurrence and add another regular event — B.Y.O.B. — at Hi-Lites.

The idea of the latter event, according to LaBarbera, is to teach guests the secrets of the stylists. “No one ever looks as good as they do when they leave the salon,” she says. “This is letting them know that we actually care about their hair.”

After filling out a questionnaire, getting a hot oil neck massage, and enjoying wine and hors d’oeuvres, each guest is paired with a stylist who consults with them, washes their hair, and then guides them to achieve a desired result. Participants bring their own blow-dryer and any other styling aids they use so that they learn with the tools they use at home.

“I am learning more about the products and the techniques, which is funny because, at 37, you’d think I would know how to blow-dry my hair,” said Nena Rutherford of Bermuda Dunes at the first B.Y.O.B. in May. Her goal was to learn how to straighten her hair; her friend Lilly Arce of Cathedral City came to learn how to retain her natural curl without frizz.

Once properly coiffed, guests are treated to refresher makeup applications before heading home — or, perhaps, out to show off their great look.

In addition to ladies night, B.Y.O.B., and other novel events, Hi-Lites offers free haircuts to blood donors when the bloodmobile visits on the first Saturday of each month and a $20 certificate to those who give blood at the blood bank at any time.

Hi-Lites Aveda, 68-718 E. Palm Canyon Drive, Suite 301, Cathedral City; 328-5441, hlspa.com

Photography by James Jaeger
Models: Maggie Schooner and Trent Tiegen
Hair stylist: Chris Espinoza
Makeup: Jodi Miller
Gown: Windsor of Palm Desert

Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Wondrous Waters

Soak, relax, and rejuvenate in California's Spa City.

Start the New Year Right

Whether you live here or are just visiting, the Coachella Valley offers an abundance of programs and expert coaches to jump-start your journey to wellness.

A Body in Balance

The Vintage Club Fitness and Wellness Center has long helped Members stay fit by helping them adhere to a basic tenet of modern fitness: Change up your workout.

Perfect Party Prep

The holidays have officially arrived, and whether your sights are set on one special soirée or your calendar is flush with parties, ’tis the season to enjoy some glamour. Here’s where to doll up for all the festivities.

Visionary - Michael Landes

Healthcare Visionary - Eisenhower Medical Center, the Coachella Valley’s only not-for-profit hospital, relies on charity, donations, and philanthropy to continue delivering excellence to all its patients.
Edit ModuleShow Tags

Promotions + Contests

Fashionista Friends

Fashionista Friends

Experience the glitz and glamour of Fashion Week El Paseo 2015.
2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Food + Wine Festival Grand Experience

Food + Wine Festival Grand Experience

Enter for a Chance to Win a Food + Wine Festival Palm Desert 2015 Grand Experience
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.