What Are Your Goals, Alexander Haagen?

Alexander Haagen


He is a fearless athlete, astute entrepreneur, philanthropist, devoted family man, and landscape aficionado.

As owner of the Empire Polo Club in Indio, Haagen has emerged as a “player” in world-renowned music festivals, partnering with concert promoter Goldenvoice to host the Coachella Music and Arts and Stagecoach festivals. The 250-acre property stays vital year-round with polo, car and dog shows, weddings, and other events.

How was the first season running your own polo program after years of leasing your fields to Eldorado Polo Club?

We had an amazing season. People from all over the world came and played. We ended with a tournament offering about $75,000 in prize money. We also play polo all summer and invite people to sit on the side with a bottle of wine and watch evening games under the lights for free.

How is your own polo game?
I ended up in a big wreck this year. I was playing in the finals of a tournament at Empire. The horse tripped and went down, flipped over, and I was caught underneath. I sustained a broken shoulder and four ribs, some fractures along the spine, and a bunch of nerve damage in the leg. So now I have to heal up and see when I am ready to get back in.

How has the Coachella festival transformed the club?

The financial boost we get from the concerts allows us to invest in the infrastructure and landscaping. Every year we add art, we add trees, and we buy additional land for parking and expanding the grounds. You couldn’t afford to do those things on income that comes from polo. Polo is something that you need to support; it doesn’t support you.
Do you attend the music festivals?
Absolutely, every one of them. We did our first one with Pearl Jam in 1993. I think probably the most exciting one for me was when Paul McCartney showed up, because I grew up with him.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at tmay@palmspringslife.com and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module Edit ModuleShow Tags

Related Articles

Ambassadors Serve Warm Welcome at Dining Out For Life

JoAnn Morford couldn't think of a better way to spend her time than volunteering, especially as a dining ambassador at Dining Out For Life on April 28.

Highway 62 Revisited

Clive Wright's house, perched in the rocky hills above Joshua Tree National Park, doubles as his music production business, Desert Sky Studios.

Palm Springs Resorts Host Coachella Pool Parties

Palm Springs resorts will be back in action for Coachella Weekend 2 with a host of poolside music events.

Palm Springs Offers Poolside Parties to Complement Coachella Weekend

While Coachella and Stagecoach dominate the valley over the next three weekends, four hotels have created poolside music events to bring the experience to Palm Springs.

Coachella: Where to Eat, Shop Within 15 Minutes of Polo Grounds

To stay fueled for the music marathon, you'll need some close dining suggestions during the next two weekends of Coachella in Indio.
Edit ModuleShow Tags

Promotions + Contests

Palm Springs Life's Women in Business

Palm Springs Life's Women in Business

Celebrate the Coachella Valley’s most dynamic women in business at the May 12 luncheon featuring keynote speaker Laura Schwab, President, Aston Martin The Americas. The luncheon takes place at The Ritz-Carlton, Rancho Mirage.
Fashionista Friends

Fashionista Friends

Experience the glitz and glamour of Fashion Week El Paseo 2016.
Food + Wine Festival Grand Experience

Food + Wine Festival Grand Experience

Enter for a Chance to Win a Food + Wine Festival Palm Desert 2016 Grand Experience
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.