March Madness, Desert Style
It was close. Fashion Week El Paseo — the fourth-year event that punctuates the style and elegance of the Coachella Valley’s world-class shopping destination — was teetering on cancellation when the City of Palm Desert, one of the event’s major sponsors, voted to significantly reduce its funding. Fortunately, better sense prevailed with tremendous support from El Paseo merchants who count on Fashion Week to help stimulate interest and sales — especially as both have waned with our collective economic strength. The city came around and many other sponsors stepped up, acknowledging the power of this destination event, which draws visitors from outside the desert and helps fill hotel beds, restaurants, and the area’s great attractions.