The Goodlife

Fabric of Society — Arlene Rosenthal tailors her designs for the desert's elite.

As far as Arlene Rosenthal is concerned, no two men are cut from the same cloth — at least their suits aren’t. The custom clothier recently delivered a sumptuous suit to Palm Springs real estate investor Mark Anton for his appearance as gala co-chair of An Evening Under the Stars, the May 8 fundraiser for AIDS Assistance Program at O’Donnell Golf Course. He tops his midnight-blue tuxedo pants in Super 110’s wool with a royal-blue silk jacquard jacket with midnight blue satin shawl lapel and lining.

“I won’t sell this fabric again,” Rosenthal says. “I try to individualize people, which can be hard when you have so many clients.”

For someone whose sewing skill is limited to buttons, the Palm Springs entrepreneur chose an unlikely business. A substitute teacher in the late 1980s, she “needed an avenue to creativity.” With a sister-in-law who was a custom clothier in San Diego, she opened The Shirt Tale of Palm Springs in 1989. Five years later, she changed the company name to Rosenthal of Palm Springs. “People thought I only made shirts,” she says (she also made pants, suits, and tuxedos).

With the name change came expansion. “I felt women needed services, too,” Rosenthal says. “Most of the custom clothing industry at that time did not want to deal with women.”

When she meets clients, Rosenthal gauges their preferences by asking where they shop or sometimes going into their closets. Half her clients prefer to meet in their homes; the other half — particularly lawyers and bankers — like to meet in their offices for measuring and selection of fabrics.

“The process is different with everybody,” Rosenthal says. “Sometimes somebody wants you in and out. Other times, it’s a long-term relationship.” Either way, she says, “you have to trust them, and they have to trust you, because you’re doing something very intimate.”

The four- to six-week process may include a rag fitting, a basted-garment fitting, and minor tweaking after a completed-garment fitting. Audrey Hepburn-style dresses for a local geneticist who drew her own designs required five fittings. “Sometimes it’s really intensive. Sometimes it’s one fit,” Rosenthal  says.

She stocks her trunk with fabric swatches from Holland & Sherry (“the Rolls-Royce of fabric” from Scotland and England’s Saville Row), fine Italian fabrics from Ermenegildo Zegna, silks from the Far East, Egyptian long cottons from the banks of the Nile, and more.

Rosenthal carries all the classic designs for men and three design books for women: Valentino, Ungaro, and Carnet — all fashion-forward European lines. “They show pictures and all they have in the back is a black-and-white drawing of the shape,” she says. Tailoring houses on the East Coast and in the Midwest have to make patterns based on her measurements and headless photos of her clients (for anonymity). She works closely with her tailors. “You have to make sure people making the garments know what you are saying,” she says, referring to the pattern drawers. “I work with blue- pencil people who guide me.”

Although her business primarily serves men and women, Rosenthal made one of her trademark tuxedos for a first-birthday photo sitting of Palm Springs philanthropist Jackie Lee Houston’s grandson. Her most fanciful work, however, was a royal blue velvet tunic-caftan lined in red silk with rope buttons for a Hollywood agent to wear to a New Year’s Eve party.

Then there was the white polyester suit with butterfly-collar shirt she made to transform Palm Springs entrepreneur David Peet into a John Travolta dance king for his 40th birthday party. “I had never seen Saturday Night Fever, so I had to rent the video,” Rosenthal says, explaining that she favors foreign films, opera, and jazz.

For the last 11 years, she has served on the Palm Springs Opera Guild board and six years ago became producer of the free Opera in the Park event held each April. She also sits on the AIDS Assistance Program board and is a member of Palm Springs Desert Museum’s Associate Council.

Palm Springs Life

Related Articles

A State of Health

Authentic hot springs experiences are a leading trend in the spa world, and the Coachella Valley is blessed with this healing water.

Independence Leads to Full Use of Body, Mind and Soul

Independence can be our metaphorical sword, our means to fulfillment — to a private and public way of life that will make full use of the body, mind and soul.

Spa at Ritz-Carlton Rancho Mirage Focuses on Indoor-Outdoor Wellness

The Ritz-Carlton Rancho Mirage Spa has unveiled a full menu of treatments and fitness offerings, with a focus on indoor-outdoor wellness.

Listening to Your Autonomous Voice

Listen to your autonomous voice, and find the happiness you forsake when you are too distracted to be absorbed in something you love.

Love Without Boundaries

The Coachella Valley is home to an impressive host of animal-centric organizations that make it their mission to help desert residents through interaction with trained, caring animals.

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.