PSST - Timely Moves



JANICE KLEINSCHMIDT

During a visit to Palm Springs from his Milwaukee home, Peter Mahler found his first house in the Las Palmas neighborhood. He was 15. “I told the owner I wanted to buy it,” he recalls. Seven years ago, his dream came true.

Though Mahler still lives most of the year in Milwaukee, he’s made a second investment in Palm Springs — with a group of co-investors in Los Angeles: El Paseo Plaza at 800 N. Palm Canyon Drive.

“We bought it at the end of December 2005, spent a year in plans and architectural and historic preservation review [the site dates to 1926], spent 2007 in building and renovation, and 2008 leasing,” Mahler says. Artist James Jensen, the first tenant to open, attracted a large crowd to his opening exhibition in February. A week later, Design Within Reach opened a furniture showroom and Annex.

“We actually started talking with Mr. Mahler in November or December,” says Matt Wilkerson, vice president of the San Francisco-based company. “We opened very quickly because we wanted to be able to take advantage of people coming in for the Modernism Show.” In fact, DWR donated 10 percent of proceeds from its first 10 days of business (a little more than $5,000) to Modernism Week.

Rumors had circulated for some time that DWR was opening a location in the Coachella Valley. The renovation by Los Angeles architect Mark Rios sealed the deal.

“The building was really appealing,” Wilkerson says. “We love historical properties and buildings that have an adaptive reuse.”

The location is DWR’s 71st nationwide and only the second Annex, which sells evaluation samples, photography samples, and customer returns at discounted prices. The nearest DWR location is Pasadena, and the only other Annex stores are in Secaucus, N.J., and Cleveland, Ohio.

“Palm Springs is one of the most engaging communities that I have ever gotten to spend time with,” Wilkerson says. “People have been so supportive.”

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at tmay@palmspringslife.com and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Exquisite Accommodations

Originally constructed in 1989 for Carl’s Jr. founder Carl Karcher, this 8,353-square-foot home is the ultimate residence for hosting large gatherings.

Palm Springs Ranks No. 5 in U.S. as Vacation Rental Destination by TripAdvisor

Palm Springs has been ranked among the top five vacation rental destinations in the country, according to a study by TripAdvisor from traveler reviews in 2014.

Modern Manor

Overlooking the fairway at Tamarisk Country Club in Rancho Mirage is a period home recognized as one of architect William Cody’s midcentury modern masterpieces.

Toscana Families Open Their Homes to Military Members for Thanksgiving

More than 50 Marines and Sailors enjoyed Toscana Country Club for Thanksgiving as one of nine clubs participating in the American Friends of our Armed Forces (AFAF) annual program hosted by Coachella Valley families.

Unsurpassed Views

Perched high in the San Jacinto Mountains approximately 200 feet above the valley floor, this Southridge community home in Palm Springs exudes elegance while offering privacy and a 360-degree view of the surrounding mountains and city lights below.
Edit ModuleShow Tags

Promotions + Contests

2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Pets on Parade 2015 Photo Contest

Pets on Parade 2015 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2015 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.