Visionary Women

Ethan Kaminsky

A pilot, a paver, and a planner — the winners of this year’s Women in Business Awards include a broad spectrum of enterprising Coachella Valley women. Palm Springs Life presents this second annual tribute to our desert’s most exemplary female leaders. Diverse as their achievements may be, all three awardees share a firm commitment to their community, the determination to give back, a strong belief in potential, an inquisitive spirit, a taste for innovation, and the courage to seek out the right resources yet follow their own way. Their stories are inspiring beacons of possibility for Coachella Valley women and their counterparts everywhere.

A panel of three judges chose candidates in three categories: Entrepreneur (started own business, profit, or nonprofit), Corporate Leader (founded nonprofit or profit), and Business Leader in the Community (made largest impact, change, and contribution in the community). Introducing this year’s awards as the event’s keynote speaker is Mariel Hemingway, brand ambassador of Cambria and celebrated actress, author, eco-activist, adventurer, and advocate of balanced and mindful living. A Renaissance woman with myriad accomplishments under her belt, she’s a fitting embodiment of the personal and professional best to which people everywhere — men and women — can aspire.

Corporate Leader
Charissa Farley

To call Charissa Farley active is an understatement. Awake at 4 a.m. for hot yoga, she keeps both a hard hat and cocktail dress in her Range Rover, as her life is equal parts construction and “schmoozing.” Owner of Farley Interlocking Paving, which installs exterior hardscapes, the highly social subcontractor has been dubbed the “queen of pavers” — which also describes her as a charitable fundraiser. Her calendar is packed from October to May; she’s served on the Desert Cancer Foundation board for nine years and has co-chaired its annual gala for four.

Farley markets a durable interlocking paving system that actually dates back to ancient Rome’s Appian Way. For her, work and civic commitment also interlock: “It’s good business to be a member of your community. It’s good business to show up.” She’s convinced local loyalty helped her rebound from the 2008 recession by “sticking to doing one thing well” and importing cutting-edge equipment.

In a traditionally male, hands-on field, seeking out research-based expertise makes her a path-paver as well. She tells her staff, “You don’t have to know all the answers, just where to get them. We don’t have to be perfect.”

The same goes for giving back: “It doesn’t matter how you help — just volunteer. I moved to this area not knowing anybody, so I went to organizations and said, ‘Pick me, that sounds fun. Tell me where to go and what to do.’”

Business Leader in the Community
Lisa Vossler Smith

As executive director and sole paid staffer of Modernism Week, Lisa Vossler Smith has only been at it a year, but she’s participated in the event from the start. So she’s seen it grow from a three-day to 10-day cultural megafest that now includes music, fashion, and food and wine, as well as architecture and design. If anyone can handle all that orchestration (aided by 300 volunteers), she’s it: An urban planning and environmental design graduate, she previously worked as citywide event planner in New Orleans and oversaw major fundraising and expansion as director of operations for the Palm Springs Art Museum.

“I’m a planner by nature,” she says. “Whether it’s a dinner, my wardrobe, social calendar, or urban planning, they’re all strategically similar. I like the big picture.”

After leaving the valley, family ties drew her back home, but “there’s also been a lot of growth and opportunity in the Palm Springs area since I left in the late ’80s,” she says. “The desert is a wonderful place for entrepreneurialism, with a strong sense of place; it’s still a very regionalized community.” For her and her husband, a fine artist, it’s been “a wonderful home base,” she says. “It’s a cliché, but it’s paradise.”

A La Quinta native, Smith is also active in the Women Leaders Forum, Coachella Valley Rescue Mission, and other volunteer and cultural preservation efforts.

Denise Wilson

In her 20s, as a professional oboist and music teacher, Denise Wilson met a flight instructor, went up in a plane, did a landing, and was hooked: “Two years later I took a leap of faith and chose aviation full time.” While she felt piloting flights for American Eagle and Aloha airlines was rewarding, they were ultimately waylaid by 9/11 or company failure. Wanting to be captain of her own fate, she moved to La Quinta in 2006 and soon started Desert Jet, an aircraft charter and management business listed among the nation’s fastest-growing private companies. She recently launched Desert Jet Maintenance, this region’s only aircraft maintenance service.

Flying is fun, but beyond lunch runs for “the $100 hamburger,” most pilots “want a mission, to do some good,” Wilson says. So she donates charter flights for animal rescue and live-auction fundraising several times a year. One favorite partner is nonprofit Angel Flight West, which transports patients with cancer or other illness for treatment or summer camp. 

Wilson was recently named to participate in Ernst and Young’s Entrepreneurial Winning Women, an executive mentoring program, and she’s thrilled to be supplementing her self-taught skills. Embracing challenges first and asking questions later has been her lifelong M.O.: “I’ve always been more intrigued by taking things on where there’s no clear path or answer to guide the way.”

Meet the Panel of Judges

Joan Busick, a CPA with her own firm in Palm Desert since 1990, is founder and CEO of the Girlfriend Factor, a local nonprofit that provides grants to help women continue their education and become self-sufficient. She’s on the College of the Desert Foundation board and has received numerous awards for improving women’s lives in the desert region.



Eve Fromberg–Edelstein, a practicing attorney since 1997, specializes in business, real estate, estate planning, and nonprofit law — with firsthand perspective on the latter as CEO of the nonprofit Smile Factory in 2008. She sits on the boards of Pathfinder Ranch and the Foundation for Palm Springs Unified School District and vice-chairs the housing commission for the city of Rancho Mirage.



Kate Spates, a desert resident since 1980, is ambassador for the Web development and online marketing firm Graphtek Interactive. She regularly speaks on the topic of digital marketing throughout the Coachella Valley and has been active in many community organizations, including the Children’s Discovery Museum of the Desert, College of the Desert Foundation, the Girlfriend Factor,
and Women Leaders Forum.



Women in Business Awards Luncheon
Date: Wednesday, May 21
Location: The Ritz-Carlton, Rancho Mirage
 11:30 a.m.–12:15 p.m.
 12:30–2 p.m.
 Welcome, introduction of keynote speaker  Mariel Hemingway, luncheon, and awards     
Cost: $65 per person; table for 10 is $550
RSVP to Palm Springs Life at 760-325-2333, ext. 202
Presented by: SBEMP Attorneys
Sponsored by: Cambria; Leeds & Son Fine Jewelers;
The Ritz-Carlton, Rancho Mirage
Benefiting: The GirlFriend Factor

For a list of all nominees, visit

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Andalusia Golf Clubhouse Dedication - Nov. 13, 2015

More than 300 people turned out to witness the ribbon-cutting and dedication ceremony of the clubhouse, which was followed by the club's season-opening party.

The Vault at Bighorn Reveals a Priceless Car Collection - Nov. 6, 2015

Exclusive to Bighorn members and their collectible vehicles, The Vault at Bighorn covers 24,000 square feet and houses 50 automobiles and four motorcycle spaces.

indiGO Auto Group's Jaguar Land Rover Rancho Mirage - Nov. 19, 2015

indiGO Auto Group officially marked the grand opening of its new 26,000 square foot Jaguar Land Rover Rancho Mirage facility

Heath Gallery Presents “Art&Love: The Black&White Show”

Celebrating the beginning of its fifth year as Heath Gallery, James Mancini Heath and Michael Heath present, “Art&Love: The Black&White Show.”

Elizabeth Sass Fine Jewelry Grand Opening - Nov. 6, 2015

While Elizabeth Sass Fine Jewelers is new to El Paseo, owners Joseph Sassorossi and Sandra Elizabeth Turner have been in the jewelry business for decades.
Edit ModuleShow Tags

Promotions + Contests

McCallum Theatre Broadway Blockbusters Experience!

McCallum Theatre Broadway Blockbusters Experience!

Enter just once for a chance to win tickets to one of the four 2015-2016 Broadway Blockbusters Series shows.
Romantic Palm Springs Getaway

Romantic Palm Springs Getaway

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couples getaway
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.