8 Tips for Fundraising Success

In the philanthropic Coachella Valley, fundraising is an art form. Page through the monthly Sand to Sea section of Palm Springs Life and you’ll see the abundance of charitable events hoping to raise money and honoring those who have supported them all along.

Peggy Cravens of Rancho Mirage has extensive experience chairing and otherwise organizing and executing local benefits, so we turned to her for the secrets of a successful fundraiser.

1 Selecting a venue: I try to select a venue that is centrally located, has good parking facilities, and a banquet room that has a pleasing configuration.

2 Securing sponsors: The nucleus of your committee members should be well connected and have been sponsors themselves. If the person you’re asking knows that you’ve been one yourself, it’s very hard for that person to turn you down.

3 Décor on a budget: I try to persuade venue owners to include as many décor items they have
on property as possible.

4 Food on a budget: The most important “ingredient” is starting with a gifted executive chef who understands the need for outstanding presentation.

5 Keeping an annual event fresh: Try to make each event “unique.” If you’re engaging talent for your event, try to find someone who has not appeared before.

6 Working with volunteers: Show them how very much you appreciate them. And thank them — again and again along the way. After the event is over, give a little thank you luncheon and some small memento to show your appreciation.

7 Maximizing revenue: Keep your event costs down.

8 Handling the pressure to top funds raised last year: Try to encourage more major donors to become interested in your charity. And be sure your event and your charity are getting all the PR exposure they can get to make people want to support you.

Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Hanson House Gala at Agua Caliente Hotel & Casino - Sep. 12, 2015

Desert Regional Medical Center is home to the Coachella Valley’s only neonatal intensive care unit (NICU), and this year marks the 25th anniversary of this vital community resource.


To Frank Sinatra, golf was not an end in itself; it was a means to an end. And a helluva good way to hang out with friends.

Desert Cancer Foundation Benefited By Old Town La Quinta Block Party - Sept. 5, 2015

The attendance far exceeded expectations as the evening’s venue setting and wonderful weather helped Block Party attendees enjoy fabulous entertainment.

Leaders of the Pack

The sense of community, dedication, and commitment to the animals in the care of the Palm Springs Animal Shelter is clear from the moment you step inside.

Michael Childers, Gloria Greer Among National Philanthropy Day Honorees

Celebrated photographer Michael Childers and Palm Springs Life Society Editor Gloria Greer are among the six honorees for the ninth annual National Philanthropy Day awards luncheon on Nov. 18.
Edit ModuleShow Tags

Promotions + Contests

McCallum Theatre Broadway Blockbusters Experience!

McCallum Theatre Broadway Blockbusters Experience!

Enter just once for a chance to win tickets to one of the four 2015-2016 Broadway Blockbusters Series shows.
Romantic Palm Springs Getaway

Romantic Palm Springs Getaway

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couples getaway
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.