8 Tips for Fundraising Success



In the philanthropic Coachella Valley, fundraising is an art form. Page through the monthly Sand to Sea section of Palm Springs Life and you’ll see the abundance of charitable events hoping to raise money and honoring those who have supported them all along.

Peggy Cravens of Rancho Mirage has extensive experience chairing and otherwise organizing and executing local benefits, so we turned to her for the secrets of a successful fundraiser.

1 Selecting a venue: I try to select a venue that is centrally located, has good parking facilities, and a banquet room that has a pleasing configuration.

2 Securing sponsors: The nucleus of your committee members should be well connected and have been sponsors themselves. If the person you’re asking knows that you’ve been one yourself, it’s very hard for that person to turn you down.

3 Décor on a budget: I try to persuade venue owners to include as many décor items they have
on property as possible.

4 Food on a budget: The most important “ingredient” is starting with a gifted executive chef who understands the need for outstanding presentation.

5 Keeping an annual event fresh: Try to make each event “unique.” If you’re engaging talent for your event, try to find someone who has not appeared before.

6 Working with volunteers: Show them how very much you appreciate them. And thank them — again and again along the way. After the event is over, give a little thank you luncheon and some small memento to show your appreciation.

7 Maximizing revenue: Keep your event costs down.

8 Handling the pressure to top funds raised last year: Try to encourage more major donors to become interested in your charity. And be sure your event and your charity are getting all the PR exposure they can get to make people want to support you.

Palm Springs Life

Related Articles

Pets on Parade Celebrates Animal Lovers and Their Work

More than 400 animal lovers arrived July 13 at the Doral at Desert Princess Hotel to support Pegasus Therapeutic Riding and the Humane Society of the Desert, beneficiaries of the 16th annual Pets On Parade awards luncheon.

Palm Springs Life Unveils August Cover at Pets on Parade Event

The 16th annual Pets on Parade awards luncheon provided the perfect backdrop for announcing Palm Springs Life's Cutest Pet Award winner, who will grace the August 2014 cover.

AIDS Assistance Program Raffles Off 2015 Audi A3 Cabriolet

AIDS Assistance Program is raffling off a 2015 Audi A3 Cabriolet from Desert European Motorcars’ Audi Rancho Mirage to support the organization’s food voucher program.

Cool Jazz on a Hot Summer Day at Mission Hills Country Club

A hot summer day was the perfect time for more than 150 supporters of ACT for Multiple Sclerosis to gather at Mission Hills Country Club for cool jazz.

Palm Springs Modern Committee Honors PSUSD Students at Annual Scholarship Reception - June 17, 2014

Palm Springs Modern Committee celebrated three PSUSD high school graduates who were each awarded a one thousand dollar scholarship during a reception at the historic Desert Star.

Promotions + Contests

90 Days of Summer Romantic Palm Springs Getaway 2014

90 Days of Summer Romantic Palm Springs Getaway 2014

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couple’s getaway
90 DAYS OF SUMMER Instagram Contest 2014

90 DAYS OF SUMMER Instagram Contest 2014

Win a fabulous Palm Springs weekend!

Win a fabulous Palm Springs weekend!

Each month, a first place winner will be selected to win a fabulous Palm Springs weekend!And, each month, three additional runners up will be selected to win a wonderful Palm Springs area Dining certificate!
2013/14 Best of the Best

2013/14 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Pets on Parade 2014 Photo Contest

Pets on Parade 2014 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2014 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.