Editor's Letter - Why You Should Invest in a Charity

In 10 years in the Palm Springs area, I have served on several nonprofit boards — some more robust and sophisticated than others. And even before the economy crashed in 2008, talk at many meetings focused on how to overcome an aging donor base and grow a fresh crop of givers.

The Chronicle of Philanthropy reports that Americans give more to philanthropic causes — about 2 perpent of the nation’s GDP — than citizens of any other nation.

But as nonprofits add services for constituencies displaced by cash-strapped public and private institutions, our level of giving still falls short of what we need to educate, heal, and enlighten.

Around the boardroom table, we commit to leveraging our professional skills and personal relationships and talk about how to run our charitable organizations like businesses. That’s fine if you’re talking about professionalizing operations, but let’s face it: Our companies, generous as they might be in the community, operate for profit.

Philanthropy needs a game change: Turn our obsession for trimming administrative salaries and operating costs to investing in problem solving. Progress takes time and money; and although we must watch every dollar, it’s no time to hold back funds from where they’re most needed.

If we expect nonprofit organizations to properly serve our community, they must have resources to hire dynamic leaders, promote their missions, market their programs, deliver quality services, and celebrate successes.

Smart investment and management leads to brand visibility, community awareness, and increased revenue.

A new study from The Chronicle of Philanthropy reveals:

• The rich aren’t the most generous. Middle-class Americans give a far bigger share of their discretionary income to charities than the rich.
• Tax incentives matter. State policies that promote giving make a significant difference.
• Religion influences giving. Regions of the country that are deeply religious are more generous than those that are not.
• California gives the most, but ranks No. 25 among all states in percentage of discretionary income donated.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at tmay@palmspringslife.com and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Andalusia Golf Clubhouse Dedication - Nov. 13, 2015

More than 300 people turned out to witness the ribbon-cutting and dedication ceremony of the clubhouse, which was followed by the club's season-opening party.

The Vault at Bighorn Reveals a Priceless Car Collection - Nov. 6, 2015

Exclusive to Bighorn members and their collectible vehicles, The Vault at Bighorn covers 24,000 square feet and houses 50 automobiles and four motorcycle spaces.

indiGO Auto Group's Jaguar Land Rover Rancho Mirage - Nov. 19, 2015

indiGO Auto Group officially marked the grand opening of its new 26,000 square foot Jaguar Land Rover Rancho Mirage facility

Heath Gallery Presents “Art&Love: The Black&White Show”

Celebrating the beginning of its fifth year as Heath Gallery, James Mancini Heath and Michael Heath present, “Art&Love: The Black&White Show.”

Elizabeth Sass Fine Jewelry Grand Opening - Nov. 6, 2015

While Elizabeth Sass Fine Jewelers is new to El Paseo, owners Joseph Sassorossi and Sandra Elizabeth Turner have been in the jewelry business for decades.
Edit ModuleShow Tags

Promotions + Contests

McCallum Theatre Broadway Blockbusters Experience!

McCallum Theatre Broadway Blockbusters Experience!

Enter just once for a chance to win tickets to one of the four 2015-2016 Broadway Blockbusters Series shows.
Romantic Palm Springs Getaway

Romantic Palm Springs Getaway

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couples getaway
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.