Editor's Letter - Why You Should Invest in a Charity



In 10 years in the Palm Springs area, I have served on several nonprofit boards — some more robust and sophisticated than others. And even before the economy crashed in 2008, talk at many meetings focused on how to overcome an aging donor base and grow a fresh crop of givers.

The Chronicle of Philanthropy reports that Americans give more to philanthropic causes — about 2 perpent of the nation’s GDP — than citizens of any other nation.

But as nonprofits add services for constituencies displaced by cash-strapped public and private institutions, our level of giving still falls short of what we need to educate, heal, and enlighten.

Around the boardroom table, we commit to leveraging our professional skills and personal relationships and talk about how to run our charitable organizations like businesses. That’s fine if you’re talking about professionalizing operations, but let’s face it: Our companies, generous as they might be in the community, operate for profit.

Philanthropy needs a game change: Turn our obsession for trimming administrative salaries and operating costs to investing in problem solving. Progress takes time and money; and although we must watch every dollar, it’s no time to hold back funds from where they’re most needed.

If we expect nonprofit organizations to properly serve our community, they must have resources to hire dynamic leaders, promote their missions, market their programs, deliver quality services, and celebrate successes.

Smart investment and management leads to brand visibility, community awareness, and increased revenue.

TRENDS IN GIVING
A new study from The Chronicle of Philanthropy reveals:

• The rich aren’t the most generous. Middle-class Americans give a far bigger share of their discretionary income to charities than the rich.
• Tax incentives matter. State policies that promote giving make a significant difference.
• Religion influences giving. Regions of the country that are deeply religious are more generous than those that are not.
• California gives the most, but ranks No. 25 among all states in percentage of discretionary income donated.
 

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at tmay@palmspringslife.com and I will take appropriate action promptly. Thank You

Add your comment:
Palm Springs Life

Related Articles

Palm Springs Horoscope - September 2014

Libras have been challenged over the past year to define a balance in many areas of their life. Neither manipulation nor polite nudging is working.

Michelle Stafford Creates Internet Hit with 'The Stafford Project'

When actress Michelle Stafford of General Hospital decided to try her hand at developing "The Stafford Project" for the Internet only, she was surprised by the audience's reaction.

'Top Rock' Brings Interactive Musical Tribute to Palm Springs

"Top Rock" is back home at the Hard Rock Hotel Palm Springs, featuring a 12-member cast and a five-piece band that belts out hit after hit.

Palm Springs Tattoo Convention Makes for Colorful Scene

Nearly 1,000 people left the inaugural Palm Springs Tattoo Convention with possibly a little more color and body art than when they arrived at the Hard Rock Hotel Palm Springs.

Palm Springs Short Fest Earns Worldwide Accolades

The largest turnout of filmmakers ever gathered for the 20th annual Palm Springs International ShortFest Film Festival at the Camelot Theatres.

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.