Editor's Letter - Why You Should Invest in a Charity



In 10 years in the Palm Springs area, I have served on several nonprofit boards — some more robust and sophisticated than others. And even before the economy crashed in 2008, talk at many meetings focused on how to overcome an aging donor base and grow a fresh crop of givers.

The Chronicle of Philanthropy reports that Americans give more to philanthropic causes — about 2 perpent of the nation’s GDP — than citizens of any other nation.

But as nonprofits add services for constituencies displaced by cash-strapped public and private institutions, our level of giving still falls short of what we need to educate, heal, and enlighten.

Around the boardroom table, we commit to leveraging our professional skills and personal relationships and talk about how to run our charitable organizations like businesses. That’s fine if you’re talking about professionalizing operations, but let’s face it: Our companies, generous as they might be in the community, operate for profit.

Philanthropy needs a game change: Turn our obsession for trimming administrative salaries and operating costs to investing in problem solving. Progress takes time and money; and although we must watch every dollar, it’s no time to hold back funds from where they’re most needed.

If we expect nonprofit organizations to properly serve our community, they must have resources to hire dynamic leaders, promote their missions, market their programs, deliver quality services, and celebrate successes.

Smart investment and management leads to brand visibility, community awareness, and increased revenue.

TRENDS IN GIVING
A new study from The Chronicle of Philanthropy reveals:

• The rich aren’t the most generous. Middle-class Americans give a far bigger share of their discretionary income to charities than the rich.
• Tax incentives matter. State policies that promote giving make a significant difference.
• Religion influences giving. Regions of the country that are deeply religious are more generous than those that are not.
• California gives the most, but ranks No. 25 among all states in percentage of discretionary income donated.
 

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at tmay@palmspringslife.com and I will take appropriate action promptly. Thank You

Add your comment:
Palm Springs Life

Related Articles

Palm Springs Tattoo Convention Makes for Colorful Scene

Nearly 1,000 people left the inaugural Palm Springs Tattoo Convention with possibly a little more color and body art than when they arrived at the Hard Rock Hotel Palm Springs.

Palm Springs Short Fest Earns Worldwide Accolades

The largest turnout of filmmakers ever gathered for the 20th annual Palm Springs International ShortFest Film Festival at the Camelot Theatres.

Renaissance Esmeralda Resort & Spa Celebrates Success of “Live Life to Discover” Art Event

Renaissance Esmeralda Resort & Spa hosted an exciting Day of Discovery of visual art featuring Chicago-based artist Patrick Scoff.

Top Lawyers Reception - June 18, 2014

Palm Springs Life celebrated attorneys that were named as Top Lawyers in the June issue of Palm Springs Life Magazine.

Contour Dermatology Day of Beauty

Guests at Contour Dermatology’s recent Day of Beauty enjoyed a performance by hula dancers to benefit Advancing the Interests of Animals.

Promotions + Contests

90 Days of Summer Romantic Palm Springs Getaway 2014

90 Days of Summer Romantic Palm Springs Getaway 2014

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couple’s getaway
90 DAYS OF SUMMER Instagram Contest 2014

90 DAYS OF SUMMER Instagram Contest 2014

Win a fabulous Palm Springs weekend!

Win a fabulous Palm Springs weekend!

Each month, a first place winner will be selected to win a fabulous Palm Springs weekend!And, each month, three additional runners up will be selected to win a wonderful Palm Springs area Dining certificate!
2013/14 Best of the Best

2013/14 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Pets on Parade 2014 Photo Contest

Pets on Parade 2014 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2014 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.