October 1970

Regular Features
10Publisher's Letter
12Comment: An Open Line For Psl Readers
15Psl Informant: Facts For Observation, Speculation
41Cartoons: Rovinsky's Palm Springs
42Around Town: Dame Judith Anderson's 'hamlet' Spotlights New Season
50Beauty: New Fashions Dictate Make-up Approach
52Fashion: New Look Favored For Fall By College Of The Desert Students
56Art: Gallery Scene: Variety Of Exhibits In Art Centers
57Art: John Morris: Exciting Art Pieces Share Honors With Imports In The New White Monkey
59Art: Jim Daly: Selection Of Paintings Featured In Aaron Brothers Galleries
61Books In Review: Holiday Preview
1APalm Springs Life Guide: Where To Go, What To Do
66Films: Three Non-tranquilizers
70Close-up: Al Mccandless, Carlyle Emery, Marjorie Boggs
72Shoppers Bazaar: For Gifts And Personal Pleasure
74Stock Market: Are We Headed For Another 1930?
Special Features
22Westgate-california Corporation: Palm Springs Benefits From Diversification Of San Diego-based Firm
25C. Arnholt Smith: Man Of Achievement
28San Diego: Contemporary City Imprinted With The Charm Of Two Centuries
34North County: Metamorphosis From Rustic To Resort
77Rose Bowling With The Trojans: Desert Gridiron Fans Bet On Coach Mckay's Platoons

ABOUT THE COVER: Westgate-California Corporation provides transportation in Palm Springs in four different ways, as shown at the Palm Springs Municipal Airport. The personnel and equipment represent Air California, Desert Transit bus service, Yellow Cab taxi and limousine service. Article on Westgate-California begins on page 22. Profile of C. Arnholt Smith, president of the San Diego-based diversified corporation, appears on page 25. Photo by Gerhard Julius.

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