| Regular Features | |
| 16 | Publisher's Letter |
| 18 | Comment: An Open Line For Psl Readers |
| 26 | Sandscript: Birth Of A City; Rancho Mirage Is County's Newest |
| 28 | Psl Informant: Facts For Observation, Speculation |
| 34 | Around Town: Champagne Circuit Girds Its Goblets For The New Season |
| 77 | Art: Gallery Scene: Variety Of Exhibits In Art Centers |
| 78 | Art: Bill Ware: Definitive Paintings And Serigraphs |
| 103 | Stock Market: Let The Chips Fall Where They May |
| 112 | Films: Movies With And Without That Touch Of Taste |
| 119 | Palm Springs Life's Guide: Where To Go, What To Do |
| 155 | Cartoons: Rovinsky's Palm Springs |
| 156 | The Villager Revisited: A Brief Trip Backward Through The Desert Time Tunnel |
| 158 | Books: Playwright Robert Anderson Scores As Novelist; Non-fiction Leads Other New Books |
| 174 | Shoppers Bazaar: For Gifts And Personal Pleasure |
| 176 | Real Estate Bazaar: For Land's Sake |
| 177 | Astrological Forecast: October Oracles Opportunities And Omens |
| Special Interest | |
| 57 | Cruise Fashions '74: Elisabeth Stewart's New Collection Follows The Sun |
| 66 | Lifestyle: Beauty Aids That Take Only Minutes Of Your Time During That Special Cruise |
| 68 | West Coast Cruise Capitals: California Ports Offer Vast Array Of Sea Junkets |
| 81 | California Wine Country Guide: Connoisseur's Manual Of The Incomparable Grape |
| 108 | The Traveling Sambo's Man: Wayne G. Kees Encourages People To Take Wooden Nickels |
| 163 | Palm Springs At Leisure: Wide Variety Of Activities Offered By Leisure Services Department |
| 170 | Talking It Over: Report On Chamber Of Commerce Retreat Sessions |
ABOUT THE COVER: The joys of cruising from West Coast ports have been "discovered," and steamship lines are enjoying a healthy business boom. Essential to milady's wardrobe is a good selection of swimwear and other cruise apparel and Elisabeth Stewart's new collection, previewed on pages 57 through 64, is the answer. For detailed information on wide array of available cruises, see story beginning on page 68. Photo by Teke.