October 1998

In-Stock $6.50
The Importance of A.S.D. A.S.D. stands for "Another Sunny Day" and it's our secret ingedient when luring skilled workers here. How are other industries finding the talent they need?

Thriving Concerns . The whole valley is a beehive of new construction, The Gardens on El Paseo to all the new Palm Springs restaurants and desert hotels.


Just For Show

by Rick Du Brow. Every town in the Coachella Valley wants to attract new business. Read how each of them markets its attractions.

All Together Now

by Pamela Lee Henry. How did all of these desert towns finally get together and join forces to sell this area? It's an intriguing story.

About The Cover:

If ever there was a symbol for the stunning new growth of the desert, it has to be The Gardens on El Paseo due to open this month in Palm Desert. Photo by Andre Toselli for Kaminsky Productions.

A New Bed Of Roses:

by Hank Stokes. Charts by Hans and Mary Sue DuBach. Optimism is running rampant throughout the desert economy. Even Desert Hot Springs is smiliing! Read this city-by-city report on the good news.
Palm Springs Life

Promotions + Contests

Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Enter to Win A Celebrate Dance Experience!

Enter to Win A Celebrate Dance Experience!

Enter just once for a chance to win tickets to one of the second annual Palm Desert International Dance Festival performances.