October 1998

In-Stock $6.50
The Importance of A.S.D. A.S.D. stands for "Another Sunny Day" and it's our secret ingedient when luring skilled workers here. How are other industries finding the talent they need?

Thriving Concerns . The whole valley is a beehive of new construction, The Gardens on El Paseo to all the new Palm Springs restaurants and desert hotels.

Articles

Just For Show

by Rick Du Brow. Every town in the Coachella Valley wants to attract new business. Read how each of them markets its attractions.

About The Cover:

If ever there was a symbol for the stunning new growth of the desert, it has to be The Gardens on El Paseo due to open this month in Palm Desert. Photo by Andre Toselli for Kaminsky Productions.

All Together Now

by Pamela Lee Henry. How did all of these desert towns finally get together and join forces to sell this area? It's an intriguing story.

A New Bed Of Roses:

by Hank Stokes. Charts by Hans and Mary Sue DuBach. Optimism is running rampant throughout the desert economy. Even Desert Hot Springs is smiliing! Read this city-by-city report on the good news.
Palm Springs Life

Promotions + Contests

90 Days of Summer Romantic Palm Springs Getaway 2014

90 Days of Summer Romantic Palm Springs Getaway 2014

Experience the beauty, romance and excitement of the Palm Springs area when you enter to be the lucky winner of this romantic couple’s getaway
90 DAYS OF SUMMER Instagram Contest 2014

90 DAYS OF SUMMER Instagram Contest 2014

Win a fabulous Palm Springs weekend!

Win a fabulous Palm Springs weekend!

Each month, a first place winner will be selected to win a fabulous Palm Springs weekend!And, each month, three additional runners up will be selected to win a wonderful Palm Springs area Dining certificate!
2013/14 Best of the Best

2013/14 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.
Pets on Parade 2014 Photo Contest

Pets on Parade 2014 Photo Contest

Enter your “Cutest Pet” photo in the Pets on Parade 2014 Photo Contest. Online users will be able to like the Cutest Pet photos from six (6) categories.