September 1968

Articles

Regular Features
9Publisher's Letter
15Comment: An Open Line For Psl Readers
18Psl Informant: Facts For Observation, Speculation
1-APalm Springs Life Guide: Where To Go, What To Do
Progress Report
22Palm Springs: Business Boom And Pretty Prospects
41Desert Inn Fashion Plaza: Multimillion-dollar Complex In The Heart Of Palm Springs
61Cvb: First-year Report Connotes Value To City
67Future Construction: Renderings Of New Developments
70Dean Martin: Desert Is Hollywood's "back Lot"
74Tv On The Desert: Two New Channels; Cable Information
81Marrakesh: John Dawson Brings Moroccan Flair To The Palm Desert Development
89Desert Hospital: Master Plan Moves Ahead With Three-story Addition
102Progress Addenda: Pictorial
104Even In Singapore! Palm Springs Businessmen Develop Luxurious Hotel Malaysia
106La Quinta: Expansion Project In Desert's Most Beautiful Cove
112Indio: Cash Registers Busy, Industry Expands
117Coachella Valley Marketing Assn.: California's Newest Cooperative Unifies Citrus Industry
123Date Capital Of The U.s.: $9 Million Crop In 1967
129Progress Keynote: Wrap-up Of Area Growth
132Kingpins Of The Country Clubs: Big Business At Tee-off

ABOUT THE COVER: Beautifully arched bell tower will be the focal point at the entrance to the climatized mall of Desert Inn Fashion Plaza, whose network of high-calibre shops has changed the face of downtown Palm Springs. Story on the elegant new complex, which ultimately will be a $25 million development for accommodation of more than 50 shops, begins on page 41.

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