The Apple Retail Store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple — including some of the world’s most knowledgeable Apple people. Our Specialists help you get to know our products and answer your questions. Our iPhone experts in the iPhone Activation Zone will help you with fast activation, custom setup, and give you expert advice about which rate plan is right for you. And Geniuses provide hands-on technical support and any necessary repairs at the Genius Bar.
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