Charissa Farley’s strong product knowledge and commitment to growing the country’s interlocking concrete paver industry has gained her the reputation as the “Queen of Pavers.” Though Farley laughs at this, she’s proud of providing education on the aesthetics, practicality, sustainability, and cost effectiveness. “As the cost of asphalt and concrete increases, we are paving more and more streets, parking lots, common areas, and commercial projects — enhancing a development’s character,” says Farley. Whether you’re a homeowner’s association improving your entire community or a homeowner improving your home pavers make sense. “My clients tell me they love the way their pavers look and how it just feels better,” Farley explains.
Description: Charissa Farley is on a mission: to transform the Valley with pavers one driveway at a time. Her passion for interlocking pavers is immediately evident. “Choosing pavers as the hardscape for your driveway, patio, walkway, courtyard, or pool area transforms your home’s exterior,” explains Farley who hosts a weekly home improvement segment on Channel 2’s, Desert Homebuilders and will be joining New Home Television this month. “Pavers used to be thought of as a luxury until we educated builders that the cost is similar to decorative concrete. Recent studies prove if you include the maintenance costs over the life of the pavement, pavers actually cost less than asphalt! (That’s why in Europe you see more pavers than asphalt.) So why wouldn’t you do pavers instead and automatically add lasting value to your home?”