When most women think Ann Taylor, they flash to the iconic all-American tailored look the brand has represented since 1954. But like most elite designers, Ann Taylor has evolved throughout the decades to meet women’s changing needs, aspirations, and roles. With a revamped collection, the brand introduces its new concept store at The Gardens on El Paseo in Palm Desert.
Women rarely need a reason to explore the latest and greatest in fashion. But if you do, here are some good ones.
6 – Fashion Forward Point of View
Favorite looks of the season are styled on a runway of mannequins lining the middle of the store, making it easy to shop for what’s hot.
5 – Boutique Feel
With “shops within the shop” there is a sense of discovery for the client (suit shop, casual shop, accessories shop).
4 – Lighting
Modern lighting, including crystal chandeliers and proprietary lighting systems, make the store warm and inviting.
3 – Dressing Rooms
Feminine dressing rooms with floral wallcoverings are set in a private lounge area with back-lit mirrors and an ottoman.
2 – Touch Screen Shopping
The dressing room area contains a multichannel touch screen for clients to easily find product information.
1 – Kate Hudson
The stylish star has signed on as the new face of Ann Taylor for spring 2012.
Ann Taylor
73545 El Paseo
The Gardens on El Paseo
Palm Desert, CA 92260
760-836-0039