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Photos by Mercury Television
 Bill Nicholson and Hunter Hardy |
Flooring Innovations, the valley’s most beautiful fullservice flooring and design center, works hard to make sure your shopping experience is enjoyable and stress-free. From the time you enter the showroom, it’s hard not to notice the commitment that owners Bill Nicholson and Hunter Hardy have made in creating an atmosphere that is idea provoking and easy to shop. “We are committed to creating the perfect customer experience,” says President Bill Nicholson. This commitment garnered industry recognition with an Award of Excellence in 2006.
“Partnering with the single best brand name in flooring — Stainmaster – has been the linchpin of our success,” says Nicholson. Flooring Innovations is recognized by STAINMASTER as the valley’s only authorized STAINMASTER Flooring Center®, an exclusive designation that comes with a wealth of benefits, both for the store and their clients. Stainmaster ULTRA LIFE® carpet, available exclusively at Flooring Innovations, is Stainmaster’s best premium product category. In addition to ULTRA LIFE®, customers will also find the latest styles in the most beautiful colors by Karastan, Masland, Fabrica, Custom Weave, Tuftex, Gulistan, and many others.
Gary Johnston, Global Brand Director for Stainmaster®, emphasizes that only an elite few organizations, approximately 350 across the country, are named Stainmaster® Flooring Centers.
“Flooring Innovations was selected after much review of other dealers in the area,” says Johnston, “because of their impressive expertise and their commitment to provide quality products and service to the consumer, such as Stainmaster’s® top-of-the-line, exclusive ULTRA LIFE®, the most beautiful, luxurious, and best-performing Stainmaster® carpets available.”
“In addition to the broad selection of ULTRA LIFE® carpet, we also offer beautifully unique wools, llama, and other unique types of soft surfaces” says Hardy, “as well as amazing distressed hardwoods, diverse porcelain tiles, designer vinyls, glass mosaics, and other unique, difficult to find hard-surface materials.”
Company president Bill Nicholson is delighted with the store’s success. “Even though we knew this would be a highly competitive market,” says Nicholson, “we felt that by providing superior products and exemplary services, our company would thrive in the desert.”
Continually striving for innovative ways to bring the latest products and services to clients, Flooring Innovations now offers another innovative, local first: an in-home design service. “We have outfitted a high capacity van with the most desirable flooring products so that our clients can view samples in their own homes and at their convenience without having to go back and forth to a showroom,” says Nicholson. “What could be easier and more convenient for our active community?” asks Hardy.
Success has meant a lot of hard work and long hours for this innovative duo and their dedicated staff. “Most importantly though,” notes Nicholson, “is the wonderful reception of our many fine customers. We thank each and every one of them.”
FLOORING INNOVATIONS
67-777 East Palm Canyon Dr.
Cathedral City, CA 92234
(760) 321-8600
www.flooring-innovations.com
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