After eyeballing eight other locations to open a hotel, Alex Kirkwood saw something in North Palm Springs that separated it from the pack.
“We concluded that the north end would be to Palm Springs what West Hollywood is to LA,” says Kirkwood, who with Tom and Denise Adams will open The Palm Springs Hotel this fall on North Palm Canyon Drive.
Located next to Dickie O’Neal’s Pub, the 15-room boutique replaces the old Palm Grove Hotel with a completely new look and vibe.
“We wanted to invest in the resurgence of Palm Springs, specifically the new-century boutique vibe in the north end which compliments our industrial take on midcentury modern,” Kirkwood says.
While the look may be more retro, the suites are all equipped with today’s high-tech gadgets.
“Everything’s going to be brand new,” Kirkwood says. “I took every piece of wire out of here, every piece of plumbing. We’re going to have high-tech Internet and Apple TVs. If you’re an Apple user you can plug into your own account online, and you can get your movies, your music, and you can play them on the TV in the room.”
The hotel’s grounds will offer amenities for guests and act as backdrops for special events.
“We’ve built a hot tub, three fire pits, and a little stage over there that can be a stage, an altar, a bar, a dance floor, whatever,” Tom Adams says. “I think this place could be a small-event arena. You could have a bachelorette party, wedding party, you can have a birthday or an anniversary.”
The property’s versatility makes it an easy fit for a diverse audience.
“What demographic am I looking for?” Tom says. “I’m looking for everybody. I’m looking for the gay community, the straight community. I want LA to come back to Palm Springs, which they are doing. I want Europe to come back to Palm Springs.”
VIDEO: Tom and Debise Adams talk about the plans for The Palm Springs Hotel.