PHOTOGRAPH BY TAWNI BANNISTER
Charles Alfaro, 29
Financial Advisor, Raymond James
For Alfaro, financial advising means more than helping clients maximize wealth. “Be hardworking, be honest, be genuine, be authentic,” he recommends. “If you are those things …, people are going to gravitate toward you.” The La Quinta resident also serves on the boards of three local nonprofits, including the John F. Kennedy Memorial Foundation.
• VIDEO: Charles chats about the morals he lives by in business and life.