Every four years, like the Olympics and the World Cup, Palm Springs Life reaches out to a cross-section of influencers and asks, Who are the smartest, most accomplished, ambitious, and community-minded people younger than 40 from Palm Springs to Coachella?
When we started this exercise in 2006 we wondered out loud whether the desert had enough crackerjacks to recognize — until the nominations began coming in. The growth we’ve seen in the region over the past 12 years has deepened the pool of younger talent and complicated our selection of 40 honorees.
But we reached a consensus, and on an oppressively hot and humid day in late July those young leaders, doers, and visionaries converged on the Kimpton Rowan hotel in downtown Palm Springs to be interviewed, styled, and photographed. The experience revealed and celebrated the sophistication and vitality of our desert’s emerging talent. Born to be wireless, this crop of overachievers signals a bright future for the Coachella Valley.
VIDEO: Watch this behind-the-scenes look at the 40 Under Forty photo shoot in July.