In a bright salute to modernism, Palm Springs Life photographer Michael Childers set out to capture the glamour and style of the good ol’ days of air travel. With the help of Chelsea Marketeers, owners of a collection of Pucci flight attendant uniforms for Braniff Airlines, collaborated with Childers and wardrobe stylist Marlene Blackwell for this photo shoot at Riviera Palm Springs that incorporates contemporary fashion, as well.
Airways Classics: A Global Review of Commercial Flight recently offered the following account of the making of Braniff’s design makeover for the jet set.
While at Continental Airlines, Harding Lawrence met Mary Berg Wells, a 36-year-old, advertising executive with Jack Tinker & Associates in New York, which the airline hired to help promote its planned supersonic transports. Although the flights never became a reality, Wells impressed Lawrence. After he moved to Braniff, Lawrence hired her to introduce “color, flair and surprise to air travel.”
She enlisted Alexander Girard, a Santa Fe, N.M., architect and artist, to redesign everything from ticket offices and gate interiors to airplane exteriors.
And she contracted Italian fashion designer Emilio Pucci to create new uniforms for the entire public-contact staff. The project was called “The end of the plain plane” and became a rousing success.
Pucci’s first season of in-flight wear — presented in July 1965 and called Gemini 4 after NASA’s Gemini IV mission the previous month — included the plastic “space bubble” intended to preserve flight attendants’ hair from the wind, rain, and snow.
Pucci’s first uniform for domestic cabin crew comprised four ensembles: a reversible coat, a suit, a serving dress, and a two-piece of blouse and culotte. These items were peeled off in a sequence promoted as the “Air Strip.”
For summer 1966, Pucci added sleek stretch leotards in a geometric print of pinks, blues, purple, red, and mauve. Designed to symbolize all of the nations served by Braniff, this print became known as “Ports of Call.”
Pucci IV pink flight wear included matching scarves and umbrellas.
In 1977, Braniff unveiled a new cabin interior featuring Argentine leather-covered seats designed by Halston, promoted as “The Ultra Look of Leather” (Halston’s favorite material was a synthetic fabric called “ultrasuede”). To match the interiors, flight attendants changed their wardrobe to more simple and elegant uniforms from the same designer, ending a 12-year tradition of Pucci The new palette was bone, tan, taupe, and brown.
PHOTOGRAPHY: BY MICHAEL CHILDERS LOCATION: RIVIERA PALM SPRINGS WARDROBE STYLIST: MARLENE BLACKWELL MODELS: KRISTINA GRAY AND RAESHAE (WITH ROBERT FISHER, MORGAN CRAFT, BRAULIO ROJAS, AND FALCON THE BEDLINGTON TERRIER) MAKEUP STYLIST: WAYNE MASSERELLI HAIRSTYLIST: JAMIE LYN ASSISTANT PHOTOGRAPHERS: KYLE MARTIN, JOSEPH AARON, DANIEL BATALLES, JOSE SERRANO PRODUCTION COORDINATOR: TRISH STUCKEY VINTAGE PUCCI: CHELSEA MARKETEERS
Retro Palm Springs Fashion make a comeback at the Riviera
Suit by Vince from Saks Fifth Avenue. Dress from Bebe; necklace from Tuverson & Co., Palm Desert; shoes from Kate Spade.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Blue dress from Wil Stiles, Palm Springs; earrings from Bebe; bracelet from Route 66. Pucci bathing suit from Sequels, Beverly Hills; Pucci scarf from Chelsea Marketeers. Shoes from Saks Fifth Avenue, Palm Desert.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Man’s shirt from Wil Stiles; pants from Trina Turk; watch from Leeds & Son. Dress and earrings (center) from Bebe; necklace and shoes from Kate Spade. Red dress from Bebe; shoes from Kate Spade; jewelry from Route 66.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Pucci dress uniform and helmet for Braniff Airlines from Chelsea Marketeers, Palm Springs. Riviera Palm Springs will exhibit the Braniff flight attendant uniform collection (which is for sale) during Modernism Week.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Pucci top from Chelsea Marketeers; ring and bracelet from Leeds & Son, Palm Desert; wig from Hollywood Wig, Hollywood.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Pucci dress from Chelsea Marketeers, Palm Springs; tights from American Apparel, Los Angeles; jewelry from Route 66, Palm Springs. Pucci blouse from Chelsea Marketeers; shorts from Bebe, Palm Desert. Boots by Ellie Shoes.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Bathing suit from Trina Turk, Palm Springs; coverup and shoes from a private collection; necklace from Kate Spade, Palm Desert; other jewelry from Route 66. Feather top by Christian Dior from Sequels; bathing suit from Trina Turk; shoes from Kate Spade; jewelry from Route 66.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Menswear from Saks Fifth Avenue. Bathing suit from Trina Turk; necklace by KJL from Tuverson & Co.; pareo from Palace Costume, Los Angeles; jewelry from Route 66.
PHOTOGRAPHY: BY MICHAEL CHILDERS
Retro Palm Springs Fashion make a comeback at the Riviera
Bathing suit from Trina Turk, Palm Springs; coverup and shoes from a private collection; necklace from Kate Spade, Palm Desert; other jewelry from Route 66. Feather top by Christian Dior from Sequels; bathing suit from Trina Turk; shoes from Kate Spade; jewelry from Route 66.