VIDEO: Bobbie Eakes chats about why her new clothing line is perfect for the Greater Palm Springs lifestyle.
Bobbie Eakes, Emmy-nominated actress, singer and entertainer, is preparing to light up Palm Springs’ Uptown Design District with the launch of her retail fashion business, Studio BE Apparel.
Playing upon her own initials, Eakes has set up shop in Raymond l Lawrence with a colorful line of resort wear.
“I didn’t always dress colorfully, but I was invited to a party and needed something to wear,” Eakes says. “I wore a piece designed by a friend and received more compliments. This definitely made a statement. The clothes are youthful and fun, at a reasonable price point.”
Studio BE’s grand opening will coincide with a pair of events happening from 6-9 p.m. Oct. 12. First, Raymond l Lawrence will celebrate the expansion of its shops, including Studio BE, to The Ritz-Carlton in Rancho Mirage with “Going to the Ritz.” Second, Modernism Week’s Fall Preview will conduct its “Uptown Light Up The Night” event that invites the public to stroll North Palm Canyon Drive checking out unique décor, fashion, food, drink, and art.
Eakes looks forward to sharing the fun aspect of her clothing line to the ambiance of the night.
“The collection is comfortable and consists of the kind of clothing that can shape your view of the day,” Eakes says. “I feel good and have a better time when I wear these pieces and philosophically, that’s what I want my line to offer to people.”
The style can be characterized as resort wear with a retro feel. Eakes says the “Pucci-esque” patterns and colors remind her of the midcentury modern era, making the line a natural fit for the Palm Springs area.
The line also travels easily. Eakes has been known to “roll up” the pieces to pack but arriving at a destination “wrinkle free, looking perfect and ready to wear,” she says.
Studio BE is collaboration between Eakes and her friend, Lissa Porratta, sourcing fabric from the U.S. and manufactured in Puerto Rico. Eakes is currently a West Coast exclusive retailer and is proud of the Made in the U.S.A. element.
The local boutique gives Eakes a chance to stay closer to home.
“I love Palm Springs,” she says. “The longer I live here, the more I want to stay and get more involved in community. I’m putting a lot of energy into Studio B.E. I do have a lot going on, but this venture is very important to me.”