Troy Kudlac started Kud Properties as a small venture with his wife: They bought, renovated, and sold a small midcentury modern house.

When Adnan LaPamuk looked for a place to settle down, a Google search revealed the appealing oasis of Palm Springs.

Athalie LaPamuk and her snazzy ice cream parlor shop in Palm Springs serves up haute flavors like champagne and sells locally inspired gifts.

Jeanette Leon learned the value of hard work by growing up in the desert with an immigrant father who started Leon’s Landscaping.

After working for almost 20 years in the hospitality industry, mostly in large cities, Abraham Liao craved a small town with a big-city vibe.

When Rafael “Alf Alpha” Lopez left Palm Springs 
for L.A., he knew he’d eventually re-settle in his hometown.

Football took Oscar Lua from Indio High School to USC to the NFL, where he played for the New England Patriots alongside childhood idol Junior Seau.

Chef Claudio Marfia grew up in an Italian kitchen. His father, a chef from Palermo, had him “peeling potatoes and cleaning squid” since he was a tot.

A UCLA graduate who came back to Palm Springs to work for the family business, Tyler McLean started Splash House with his sister.

Palm Springs grew on Davis Meyer so much that she’s making a career of convincing the whole world to come visit.