Fashion Pros Tell How to Find Your Signature Style

Experts Susan Stein and William Squire share tips during Modernism Week presentation

Lydia Kremer Fashion & Style 0 Comments


“Everyone is basically the same,” said make-up guru William Squire, “but it’s make-up that makes the difference.”

Squire, a former model, agent, author, entrepreneur, and owner of Billy’s Blues beauty line, offered this perspective and many insiders tips during a Modernism Week presentation with fashion maven Susan Stein on style.

Stein, fashion editor of Palm Springs Life and producer of Fashion Week El Paseo, and Squire have collaborated on numerous presentations for Crystal Cruises, and joined forces to prep many celebrities for their red carpet appearances.


William Squire illustrates 1960s make-up trends by showing this photo of actress Marlo Thomas.


These two fashion industry pros peppered their presentation with such insider fashion tips like how to pose for photos, practical make-up tips, and an interesting overview of color, fashion, and make-up trends through the decades.

Squire, who conducts his fast-paced entertaining Your Signature Style presentation for a variety of corporate and public speaking engagements, has worked with stars such as Faye Dunaway and Susan Sarandon, and with brands like Chanel, Armani, and Yves Saint Laurent cosmetics.

Squire brought a couple of brave audience members to demonstrate make-up tips, and demonstrated how he coaches celebrities to walk and pose on the red carpet. One make-up tip is that he uses only navy mascara, never black or brown.


William Squire describes simple makeup tips with the signature 1960s cat eye.


As for his own signature style, Squire, wearing a slim dark suit and skinny tie, said, “Think Dick Van Dyke.”

Stein, a former fashion buyer, offered her own insiders tips and explained that new colors for each season are predicted 2-to-5 years in advance. She suggested that very few people can wear green.

“What’s fun about fashion is finding out what your style is and what works for you,” said Stein, who also works as a fashion consultant for several clients to help them find their individual style.

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To catch more of Susan Stein’s fashion savvy, don’t miss the 2016 Fashion Week El Paseo, April 2-9, in Palm Desert. Visit for more information.

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