Fashion Week El Paseo 2014, a Palm Springs Life magazine event, continues to break new ground as one of the premiere events on the West Coast with the naming of Saxony Group as the title sponsor and JM Couture as the presenting sponsor.
“Our mission is to create unparalleled projects in the Coachella Valley by taking a creative and progressive approach,” says Les Walgreen, president of Saxony Group. “As a leader in the Coachella Valley, Saxony is committed to providing premiere service and ground-breaking opportunities. Fashion Week El Paseo has offered us an unparalleled opportunity to embrace the community…”
The ninth annual Fashion Week El Paseo, March 16-22 on El Paseo in Palm Desert, will mark the debut of JM Couture, a subsidiary brand of The Saxony Group. Founded by Jim Mullin, JM Couture will produce a runway show and open its flagship store. JM Couture features a range of collections including Black Label, White Label, Wet, Privet and jewelry/accessories.
Susan Stein, fashion editor of Palm Springs Life magazine, who co-produces the yearly event, is thrilled to welcome JM Couture.
“The line is an excellent complement to Fashion Week El Paseo,” she says. “Each year, we endeavor to present a cross section of the finest labels from high caliber designers. We are very proud of the standards we’ve set and continue to try and outdo ourselves each year.”
The seven-day fashion, beauty and lifestyle extravaganza kicks off March 16 under the “Big White Fashion Tent” with the Style and Beauty Bash where beauty pros will lend their expertise to raise funds for local charities. The following days will be packed with an array of spectacular runway and trunk shows featuring the latest collections of top and emerging designers, as well as meet-and-greet cocktail receptions and after-parties.
Other highlights include El Paseo Night presents “Street Seen on El Paseo”, the appearance of Michael Costello and Project Runway designers, the Le Chien dog couture show, the Best of Saks Fifth Avenue, a showing of the collections of top graduating students from the Fashion Institute of Design and Merchandising, and internationally-acclaimed Zang Toi as Designer of the Week (see his design above).
The event draws a yearly attendance of more than 13,000 leading fashion and entertainment personalities. Since its inception, Fashion Week El Paseo has supported more than 100 local charities including Fashion Group International Inc., The Girlfriend Factor, Variety, The Children’s Charity, Junior League of Palm Springs Desert Communities, Desert Outreach and the Humane Society of the Desert.
Fashion Week El Paseo 2014 is presented with sponsorship support from the City of Palm Desert, Toscana Country Club, El Paseo Merchant’s Association, The Gardens on El Paseo, El Paseo Village, International School of Beauty, TRIO, El Paseo Jewelers, Wink Lash & Beauty Bar, Just Blow Drys, Omni Hotels & Resorts Rancho Las Palmas, John & Victoria Hill, Strands Hair Color, and Time Warner Cable.
For more information or to purchase tickets, visit www.fashionweekelpaseo.com