Every four years, Palm Springs Life celebrates the Coachella Valley’s newest generation of up-and-coming inspirational stars with a major October issue feature titled Forty under 40. The Forty, often combined with two previous groups of Forty continue the relationships built during the process and organize further events and collaborations such as the recent mixer at The Venue on El Paseo in Palm Desert.
This year’s 40 honorees, chosen from 229 nominees, are self-admitted geeks, risk takers, hard workers, philanthropists, and open-minded thinkers who represent myriad professions from designers, tribal leaders, and entrepreneurs to medical professionals, marketing gurus, educators, artists, and innovative chefs. One common thread links all 40 of them: a shared enthusiasm for what their generation is contributing to the valley and to the world.