Rosetta Getty, by any measure, has had an enormously full life. The successful designer runs her namesake fashion label, is involved in multiple philanthropic activities, actively engages in the art world, and relishes her role as a mother to four children. She doesn’t shy away from the cliché of having it all.
“Sometimes having it all feels like just having a lot of work,” Getty says. “I try not to complain. Thank goodness I was able to have a big family, and I get to do what I love to do, and I’m married to a great guy, and I have a great community.”
Getty’s very full life begins at 6 a.m. with getting the kids off to school. Before she plunges into the world of running a fashion brand, she tries to take a moment to meditate and get centered. After the work at her day job is done, Getty focuses her energy on her nonprofit efforts, entertaining, and making time to see art and interact with artists.
No single part of her life exists in isolation. Her lifestyle and her passions guide her designs in both aesthetic and practical ways.
IF YOU GO
YMA FASHION SCHOLARSHIP FUND PRESENTS: Rosetta Getty
7 p.m. Cocktail Reception
8:30 p.m. Fashion Show
After-party for ticket holders at Wally’s Desert Turtle, 71775 Highway 111, Rancho Mirage.
$95 Reserved; $80 General; $35 Student
Trunk Show with Rosetta Getty
10 a.m. to 4 p.m.
Visit Saks Fifth Avenue in The Gardens on El Paseo to peruse and shop the runway collections. Free to attend.
Saks Fifth Avenue, second level of The Gardens on El Paseo
“I think the DNA of this brand is about women’s lives and women having this life that’s so multifaceted and being able to move through that life without having to change,” she says.
Getty knows that women want to have a wardrobe that is versatile and flexible and travels easily, but none of that should mean sacrificing style. Getty stresses the importance of “maintaining luxury and the elegance of the way a woman wants to look.”
The designer is conscious of designing pieces that are fashion-forward but also work with items from prior seasons’ collections.
“An important part of what we do is we have a collection that’s wearable and collectible,” Getty says. The idea is that a woman can buy any piece and it will merge seamlessly into her Rosetta Getty wardrobe. “You’re buying something that’s always going to go with something you’ve had in your closet.”
Technology shapes not only the design part of Rosetta Getty but also the business side. People are interacting with fashion in new ways and designers need to be aware of that direct connection between label and consumer, she notes.
“Social media is this new way of communicating and this new way of showing your work,” she says. “You are always thinking about how the consumer will see your work through the eyes of Instagram.”
Getty seeks out textile manufacturers that are environmentally conscious, and she wants Rosetta Getty to be at the forefront of that effort.
“Especially now, it is so important to be conscious of what we’re doing to the environment,” Getty says. “I can tell the fabric companies are meeting that demand in a nice way.”
Speaking of environment, Getty considers herself a “desert person” and is excited to be showing in El Paseo. “For me, the desert is full of inspiration and full of beauty,” she says.
Rosetta Getty: “You’re buying something that’s always going to go with something you’ve had in your closet.”
It’s also a chance to give back. The Rosetta Getty Show at Fashion Week El Paseo will benefit the Palm Valley School in Rancho Mirage. In addition, she’ll be raising awareness for the YMA Fashion Scholarship Fund, an organization that hits close to home for her and her company. A current member of her team is a scholarship recipient.
“He was able to be part of the fashion world, which is not easy and is not something that most kids get to do, even if it’s their passion,” she says. “It’s great to support the kids who are artists and don’t really get a chance.”
Whether or not she has it all, Rosetta Getty works hard every day to make sure that her family, her craft, her community, and her world are filled with art, beauty, and giving.