Kyle Wagner loves Greater Palm Springs, and spends his days helping others make a good life here. At the Coachella Valley Economic Partnership, he consults with business owners who want to relocate or expand in the region, as well as entrepreneurs looking to start a new business.
“This is a place for opportunity as much as it is for tourism,” he says, adding that many visitors who come for major events, like the Coachella Valley Music and Arts Festival, or for leisure weekends, eventually relocate here. “A lot of folks come for the quality of life, business opportunities, and affordability. You get much more for your dollar in Coachella Valley compared to the coast.”
Wagner, who grew up in a small Missouri town and earned his MBA from University of Denver, is part of an influx of millennials, largely from San Diego, Orange County, and Los Angeles. “There’s a bustling millennial community here,” he says, adding that the lifestyle — especially the independent coffee houses, craft breweries, and endless hiking trails — keep him busy outside of work. “I’m a big hiking enthusiast. In particular I like the Museum Trail [above Palm Springs Art Museum]. It has a spectacular view of the entire valley. I go with my dog and my iPod.”
He also takes advantage of the desert’s proximity to L.A., San Diego, and Big Bear.
With his help, Wagner’s clients are enjoying desert living, too.
VIDEO: Kyle Wagner talks about the business climate in the Coachella Valley.