It all started back in January. When Lilly Pulitzer and Target made the announcement that they had joined forces to meld preppy Southern style with mass-market shopping by introducing a 250-piece collection together, the masses went mad. For good reason!
With the countdown underway to the Lilly for Target launch in the wee hours of April 19, it’s time to make your prioritized selections from the official Lookbook and create an action plan. At least that’s what the home and fashion bloggers are telling us based on months of frenzied interest and past high-profile designer collections at Target.
The signature shift dresses in poppy spring prints are tempting, for sure. But don’t let the juicy home collection drift to the bottom of your wish list.
EDITOR'S PICKS for a pool party — Clockwise: Hammock ($150), beach towels ($25 each), set of four drinking glasses ($30), ceramic serving tray with gold rim ($30), patio umbrella ($100).
Though the women’s clothing and accessories will likely be the hottest in demand, the 46-item home goods collection shouldn’t be far behind. In fact, it’s all the more desirable and collectible as Lilly normally doesn’t offer many home goods, save for a bedding collection with Garnet Hill and casual melamine plates and acrylic tumblers on Amazon.
It’s hard to say what will get snatched up first, with home goods being available both online and in all Target stores (including all four Coachella Valley stores). Some media outlets have predicted that most Lilly pieces will be gone like the Southern wind within hours.
EDITOR'S PICKS for a wine and cocktail night — Clockwise: Glass wine bucket ($30); teak beach chairs for around the fire pit ($60); pierced metal candle holders ($15-$20; set of 4 cocktail glasses with 18kt gold rim ($30) with gold-plated wine charms ($10), and gold corkscrew and wine stoppers set ($20).
From the pink-bottomed glass wine bucket, beach towels in six prints, and outdoor blankets to pierced metal hurricane candles and barware, there are plenty of distinctive choices that add plenty of punch without crowding your space.
Lilly has a certain place in the Palm Springs aesthetic (and in my own condo!). Big-impact finds include two fold-up-and-take-along teak beach chairs, a girly hammock and tropical pom-fringed, pink and green patio umbrella. And I believe the launch will likely bring some new fans to the brand, even if a few devotees decide to turn their noses up and snub it.
To channel my own anticipation, three themed inspiration boards I created are above. Why not plan a shindig to show off your new treasures?
Your pool deck or terrace becomes Southern belle preppy in an instant with the Lilly Pulitzer for Target teak beach chairs ($60), patio umbrella ($100), and cast iron base ($50). Shown with raffia tote bag ($30).
Good Housekeeping narrowed the Lilly Pulitzer for Target home line down to 7 faves, including a deep woven basket ($35) for “decorative storage” and a reversible pom-trimmed pillow ($25). Racked.com mentioned the porcelain pineapple juicer ($15) and serving bowl ($30), while Forbes called out the gold-plated swizzle sticks ($15) and giraffe bottle opener ($10).
Shopping Tips for the Launch:
• The Lilly Pulitzer for Target line launches in all Target stores and online on April 19. Palm Springs area/Cathedral City, Palm Desert, and La Quinta stores will open at 8 a.m.
• Online shoppers on the West Coast can start checking www.Target.com/Lilly as early as 11 p.m. April 18, though the collection may well filter online around 1a.m. PST. We won’t know in advance.
• Tee up your online account in advance with shipping and payment information. Be sure you’re logged in then reload often. Once the sale is on, check out with one or several items in batches. Items in your cart aren’t reserved until your order is completed. RedCard holders enjoy free shipping so the shop-ship-shop strategy is no problem.
• The limited edition collection has an equally limited 14-day return policy.
Where to shop Lilly Pulitzer for Target, in addition to Target.com:
• Palm Springs area: 67750 E. Palm Canyon Dr., Cathedral City, (760) 321-7425
• Palm Desert: 72549 Hwy. 111, Palm Desert, 760-341-9307
• La Quinta: 78935 US Hwy. 111, La Quinta, 760-564-0492
• Indio: 42625 Jackson St., 760-863-3600
Lisa Marie Hart is editor of Home & Design magazine for Palm Springs Life. Reach her at LMinPS@yahoo.com