French fashion house Louis Vuitton will showcase its second Cruise collection May 6 using the Bob and Dolores Hope Estate in Palm Springs as a backdrop.
The show will take place at 6:15 p.m. at the Palm Springs landmark, designed by the modernist architect John Lautner, and be broadcast live on the Louis Vuitton website. More than 400 guests of the designer including clients, high-level media, and A-list celebrities will call Palm Springs home for several days leading up to and following the fashion show.
"We are delighted to welcome the iconic Louis Vuitton brand to Palm Springs," says Palm Springs Mayor Steve Pougnet. "Thanks to millions of dollars invested over the past five years in hotel renovations, incentive programs, and increased branding and marketing efforts, Palm Springs is once again the hippest, most happening resort destination in the country. We are beyond thrilled that multi-million dollar brands like Louis Vuitton are taking notice of our fabulous resort destination and all that we have to offer. It's just more proof Palm Springs truly is like no place else."
"It's fantastic business for our city in May and a real testament to the fact that Palm Springs is ultra-cool again thanks to a wonderful array of modernist architecture and a close association with the Hollywood celebrities who live and play here," adds Mary Jo Ginther, director of the Palm Springs Bureau of Tourism.
Ginther adds that Louis Vuitton is also planning several fashion magazine photo shoots for their Resort collection at more than a dozen hotel properties throughout Palm Springs.
More than 3,000 hotel room nights have been booked throughout Palm Springs and the Coachella Valley for those coming in from around the world to attend the exclusive fashion show, including models, A-List celebrities and members of the international media.
This event is a collective effort of partners across Palm Springs, including Locations 760 and the KiP group for location scouting and consulting, and local beauty retailer, The Body Deli.
Perched in the Southridge Mountains overlooking Palm Springs, the Bob and Dolores Hope Estate is hosting a fashion show for the first time in its history. The estate was built to resemble a volcano, with three visor-like arches and an undulating concrete roof, a hole at its center opening a courtyard to the sky. The estate is currently available for purchase through Patrick-Stewart Properties.