As the Coachella Valley moves from shutdown to show time, it’s time to produce the story of our future.
Imagine the Coachella Valley in 2050. A Cal State Palm Desert with state-of-the art bandwidth offers programs in leading-edge technologies and a branch campus at the Salton Sea, where just beyond the yachting and sailing center, students from around the world study environmental science, nutrition economics, and automated logistics. The Jacqueline Cochran International Airport thrives as an automated intermodal center of trade for the Southwest. Local hospitals consult and even treat their patients via telemedicine in addition to high tech care centers throughout the region. Residents and visitors zip from one end of the valley in (and on) alternatively powered vehicles along breezy CV Link — maybe en route to ride the waves or enjoy other types of splashy recreation at any of the valley’s water-themed resorts and residential communities.
The story of the Coachella Valley’s future is being written right now, as local leaders, entrepreneurs, visionaries, and even a few oddballs change our collective mindset from shutdown to showtime.
The Desert We Want is a multimedia experience — print, webinar, video, social media, e-newsletters, and more — showcasing what’s coming next for the Coachella Valley: stunning new residential and commercial developments, innovative technologies, new cultural and educational institutions, high-speed internet, and so much more — and you can be a part of the story.
Arts & Culture: The McCallum Theatre
Wednesday, May 12, 2021, 12:00 p.m.
One of life’s joys that we missed most over the past year was sharing the experience of live performance — the music, theater, Broadway, and comedy shows that transport us and create memories we recall for years to come. The COVID-19 pandemic shuttered the arts and had a crushing impact on arts organizations and venues across the Coachella Valley and beyond. Now, they’re preparing to turn on the lights and raise the curtains again. In the debut webisode of “The Desert We Want,” Palm Springs Life editor-in-chief Steven Biller visits the McCallum Theatre in Palm Desert to meet the theater’s new CEO, Jamie Grant, who discusses the grand reopening and what we can expect on and off the stage in the 2021/22 season.
Wednesday, May 26, 2021, 12:00 p.m.
With the political winds at its back, alternative energy could see a quantum leap in progress in the coming years — especially in and around the Coachella Valley. To shed light on advancements in solar, wind, and other “green” energy technologies being developed and deployed in the region, Palm Springs Life welcomes Brian Rix of Burke Rix Communications, organizer of the Southern California Energy Summit, to moderate a conversation with Nate Otto of Hot Purple Energy, Mikael Jakobsson of Cierco Corp., and Palm Springs city council member Geoff Kors.
The Salton Sea
Wednesday, June 30, 2021, 12:00 p.m.
Imagine a healthy Salton Sea: weekenders boating off the North Shore, innovators taking alternative energies online on the south end, and in between, students studying sustainable technologies and tens of thousands of homeowners enjoying mountain views on two coasts. It can happen. In this webisode, experts and insiders discuss how the sea reached a crisis point and the variety of legislative actions aimed at righting the ship.
Wednesday, October 20, 2021
With California in a drought, water is on everyone’s mind. In the Coachella Valley, most water used in homes and businesses comes from a vast underground aquifer. Join Mark Krause, general manager of Desert Water Agency, and Jim Barrett, general manager of Coachella Valley Water District, as they discuss our water and the challenges ahead.
Education – Building Career Paths
Wednesday, October 27, 2021
OneFuture Coachella Valley in partnership with our local school districts, higher education, nonprofit and business partners promotes educational and career attainment for low income students as a driver of economic success across multiple career pathways including healthcare, renewable technologies, sustainability, tech, digital media, and tourism and hospitality. Join Sheila Thornton of OneFuture, and Randy Barth of Think Together, and Jeff Baker, College of the Desert as they discuss programs that provide opportunities and career paths for Coachella Valley students.