San Pablo Avenue has been transformed into enhancing transportation options for pedestrians, cyclists, and golf cart drivers.
PHOTOGRAPHY COURTESY CITY OF PALM DESERT
Mayor Pro Tem:
The Downtown Core
Seeing as San Pablo Avenue is such a crucial artery linking El Paseo, Highway 111, CV Link, College of the Desert, and the Palm Desert Civic Center, its revitalization — now complete — was not only a cornerstone of the city’s strategic plan but proof positive of a different approach toward enhancing transportation options for pedestrians, cyclists, and golf cart drivers. The project’s economic impact will more than offset its $21 million price tag (which included $3 million in state funding) because the renovation has transformed the area into a fertile ground for reinvestment in downtown. And speaking of CV Link, it’s just the first piece of PD Link, Palm Desert’s plan to fill the gaps in connectivity between neighborhoods, hotspot destinations, and the larger CV Link network.
At the beginning of the COVID-19 health crisis last year, Lupine Plaza, at the northern intersection of Lupine Lane and El Paseo, transformed a one-block section of an underutilized street to create a safe, comfortable, and therefore inviting and popular plein air dining destination capitalizing on the Coachella Valley’s near-perfect weather. Here, foodies can still carve out their private spot under an umbrella at one of the many shaded tables to enjoy take-out from one of dozens of nearby restaurants. In fact, such a hit was this culinary haven — which permits any local chef to showcase their innovative fare — that the city is in the midst of converting what was initially envisioned as a temporary space into a permanent fixture that can be used long after the pandemic is over.
INVESTING IN THE FUTURE
All of these civic enhancements are meant to enrich the life of current residents and visitors. The future of Palm Desert has never looked brighter, with the city partnering with the Coachella Valley Economic Partnership (CVEP) and the California State University San Bernardino Palm Desert Campus (CSUSB) on the Palm Desert Digital iHUB, or PD iHUB, home to a host of emerging tech companies mentored by CVEP and CSUSB’s newly established entrepreneurship, hospitality, and cybersecurity programs.
The goal of the PD iHUB is to attract these technology-based startup businesses to Palm Desert so that they may not only promote the creation of high-wage-earning jobs but provide opportunities for additional tech-focused student internships. What with PD iHUB’s high-speed bandwidth capacity (through a CENIC fiber optic cable that terminates at the CSUSB Palm Desert Campus located across the street), here entrepreneurs and their employees can telecommute to businesses located out of the area. Said network affords bandwidth speeds of up to 10Gbps, which is more than 1,000 times the rate of current options offered throughout the Coachella Valley. This will enable the incubation of businesses that can only develop their products and conduct their research utilizing these ultra-fast communications modes.
Recently created by the city of Palm Desert, Priority One Coachella Valley (priorityonecv.org) is a standalone non-profit whose sole focus — in concert with Riverside County, six other Coachella Valley cities, the Coachella Valley Economic Partnership, the Visit Greater Palm Springs, Burrtec Waste, and Sunrise Company — is to finally bring this esteemed institution of higher learning home.
According to a staff report recently published by the city of Palm Desert’s Economic Development Department, just one of the main advantages of the expanded standalone campus is that it would permit the “enrollment of underserved students who would otherwise go without or make different choices about future educational needs.”
It is the hope of city leaders that many of these diverse alumni will ultimately choose to make Palm Desert their permanent home post-graduation. These young men and women — when combined with others attracted to the city’s relative affordability and central location — will ensure cultural, population, and economic diversity and growth for generations to come.
To learn more about development and/or business opportunities in Palm Desert, interested parties may contact the city’s Economic Development Division at 760-346-0611 or go to cityofpalmdesert.org.
Annual Growth Rate
Average Household Income
Median Household Income
EDUCATION (Ages 25 and older)
High School Diploma
Admin/Support/Waste Management Services
Source: Esri/Coachella Valley Economic Partnership