When most women think Ann Taylor, they flash to the iconic all-American tailored look the brand has represented since 1954. But like most elite designers, Ann Taylor has evolved throughout the decades to meet women’s changing needs, aspirations, and roles. With a revamped collection, the brand introduces its new concept store at The Gardens on El Paseo in Palm Desert.
Women rarely need a reason to explore the latest and greatest in fashion. But if you do, here are some good ones.
6 – Fashion Forward Point of View
Favorite looks of the season are styled on a runway of mannequins lining the middle of the store, making it easy to shop for what’s hot.
5 – Boutique Feel
With “shops within the shop” there is a sense of discovery for the client (suit shop, casual shop, accessories shop).
4 – Lighting
Modern lighting, including crystal chandeliers and proprietary lighting systems, make the store warm and inviting.
3 – Dressing Rooms
Feminine dressing rooms with floral wallcoverings are set in a private lounge area with back-lit mirrors and an ottoman.
2 – Touch Screen Shopping
The dressing room area contains a multichannel touch screen for clients to easily find product information.
1 – Kate Hudson
The stylish star has signed on as the new face of Ann Taylor for spring 2012.
73545 El Paseo
The Gardens on El Paseo
Palm Desert, CA 92260