Service and Selection Beyond the Expected
SPECIAL ADVERTORIAL FEATURE
If you are one who finds mingling with stars and celebrities exciting, spend some time with Sonia Campbell, owner of Spectacular Shades. During her 21 years on El Paseo, she has become the destination for the famous and the fashion-conscious who are looking for the latest designs in eyewear.
While the word “elegant” best describes this optical store, the charm and sincere warmth of the owner overshadows its delightful ambiance. Sonia is not new to the world of high fashion — she started her career as a model in New York. Love and family led her artistic talent to other fields of endeavor and interest. Her interest in the beauty and health of others was expressed in her work as a facial-harmony consultant associated with dental prosthesis. The face became her canvas, and today, selecting the proper eyewear for a patient is a natural extension of her ability to visualize the aesthetic needs of each patient.
Spectacular Shades and Spectacles has a selection of frames more complete than stores in New York, Hollywood, or Las Vegas. Not only permanent residents of the Coachella Valley, but visitors from all over the world seek Sonia’s advice. To meet their needs and tastes requires a tremendous inventory.
Sonia loves to place a beautiful diamond or emerald-encrusted frame on a well-kept lovely face, but she individually chooses every frame in her vast inventory with loving care. She literally has something for everyone, regardless of budget. To achieve this level of comfort and accommodation, Sonia travels to international trade shows to see the latest styles and defining trends. It also gives her close contact with the fashion houses of Europe, which in turn makes ordering a special frame from Paris or Milan as easy and quick as ordering from New York. The names Chrome-Hearts, Chanel, Cartier, Kieselstein-Cord, Bulgari, Dolce & Gabbana, Gold & Wood, and Judith Leiber, etc., are familiar to all. Many frames are produced by exclusive small manufacturers. Sonia seeks out such unique, high-quality frames because of their advanced style and beauty. In turn, these manufacturers frequently ask Spectacular Shades to handle their product line because the atmosphere complements the quality and exclusivity. Many of her frames cannot be seen anywhere else in California.
While glamour is important and everyone wants to look great, there is a very serious side to the business — the careful filling of a doctor’s prescription. The variety of different lenses can be overwhelming to a patient. But with its own laboratory and skilled licensed opticians, Spectacular Shades and Spectacles leads patients to a confident level of vision as prescribed by their doctors. Frequently, a new frame is unnecessary, and the new prescription is filled using the patient’s own frame. Repairs are handled routinely on a timely basis.
The latest in computer-operated equipment assures total accuracy in the construction and lens placement of prescription eyewear. Patients are invited to watch their lenses cut and eyewear assembled; and questions are encouraged and answered with authority.
Spectacular Shades has become a showplace for visiting guests. Whether they buy or just admire, Sonia will make it an unforgettable experience not easily forgotten.
Spectacular Shades / Spectacular Spectacles
73-910 El Paseo, Palm Desert, California 92260
760.568.4500 Toll Free 800.800.9067
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