A former interior designer, an artist at heart, and the son of an architect, Erik Lindstrom jumped ship from his design career seven years ago to establish Lindstrom Rugs. He has never looked back. Only down.
“I wanted to focus on one thing I really loved and that was rugs,” he says. His Los Angeles–based company offers room-altering works hand-knotted in Nepal and hand-tufted in Thailand. Each is GoodWeave® certified, meaning no children are involved in its production.
“Everything we do is handmade,” Lindstrom explains. “Our artisans weave 2 to 3 inches per day. It’s a true labor of love.”
The artistry behind the rugs is apparent with a quick thumb through the weighty 130-page catalog, which looks and entertains like a coffee-table book. Lindstrom’s many patterns transcend a single aesthetic, pulling together vignettes in a range of classic and contemporary home settings.
In the company’s Hotel collection, Las Palmas and Diamond Dust patterns play up the Hollywood Regency style. The Geode rugs reveal intricate details of cut agates in textile form. Reptilian skin and scales, Rorschach’s telling inkblots, urban decay, and geometric forms inspire other collections. Several were influenced by Lindstrom’s trips to the desert.
“While it has a very tailored look, the Korgamy collection really speaks to the colorful lifestyle that Palm Springs allows,” Lindstrom says of these vibrant rugs by industrial designer Karim Rashid. Their intersecting triangular shapes are part cubism, part traditional Japanese origami. “Palm Springs invites these pops of color you can’t get away with anywhere else.”
Beyond the catalog, the company excels in custom rugs, measured to an exacting fit down to the quarter inch and designed from a palette of more than 1,400 color options. Clients can adjust pile height and select materials that fit their lifestyle. Most Lindstrom rugs are born of Tibetan wool and Chinese silk, but buyers can mix it up with cactus, nettle, linen, hemp, bamboo, and banana silk — if lead time isn’t a problem.
“They’re not made overnight,” Lindstrom reminds. “They are handmade, and very densely woven — which proves to be a rug that can last a lifetime if properly cared for.”
Custom rugs morph any floor into a one-of-a-kind piece of art. “We can create a custom pattern from a fabric swatch, a photograph, or a cocktail napkin you’ve drawn on,” Lindstrom says. “It’s honestly limitless.”