While there is no disputing the intimate relationship we have with our pets, Americans have recently shown a willingness to put their money where their heart is.
Consumer spending on pets hit an all-time high of $55.7 billon in 2013, according to the American Pet Products Association. More than $330 million was spent on pet costumes, according to the National Retail Federation.
With that kind of loyalty, no wonder David Turner created “Strut Your Mutt Dog Show and Expo” as part of La Quinta Rotary’s philanthropic endeavors. The March 29 event celebrates everything great about canines for the second year at La Quinta Community Park.
“This event is not just fun for the entire family,” Turner says. “It’s a day of advocacy for animals as well as a charity event to support literacy programs, educational scholarships and water filtering initiatives in the Coachella Valley.”
“For a barking good time”
- See a pet parade.
- Watch the judging of the fanciful dog show.
- Learn dog skills and training techniques.
- Participate in Police K-9 demonstrations.
- Hang in the Beer Garden.
- Grab some raffle prizes.
Admission is free to the public due to the generosity of major sponsors Chevrolet Cadillac of La Quinta, The Berger Foundation, Rabobank, Old Town La Quinta, Village Park Animal Hospital, La Quinta Chamber and Desert Recreation District. Pet show entry fees, vendor applications and public support also help to reach fundraising goals.
There are more than 10 categories to enter your dog in. Last year, Sophie, a petite Maltese, was styled by her owner, and won “Best Bling” with an assortment of dog friendly jewelry and sparkle.
Some of the other categories include:
- Best Sports Fan
- Best Dog/Owner Look Alike
- Best Tail Wag
- A Salute to Red, White & Blue
Last year’s inaugural event attracted more than 100 entries including the largest entrant, an Irish Wolf Hound.
Turner says he anticipates an even larger turnout. “It’s a good time for the kids and you’ll see a bit of everything,” he says.
This year’s judging panel includes radio host “Bulldog” Bill Feingold (94.3KNEWS), KESQ TV reporter Bianca Rae and La Quinta Mayor Don Adolph.
Give the gift of love
- Adopt a rescue dog.
- Help the “Most Adorable” contestant find a forever home.
- Cheer for the Best Service Dog for their community contributions.