Surf Air has landed in Palm Springs.
Billed as the nation's first subscription-based private airline, Surf Air recently celebrated the arrival of the first Surf Air flight into the region in front of more than 100 guests at the Atlantic Aviation airfield in Palm Springs.
Surf Air gathered its VIP guests at the private terminal to watch the plane land, then traveled to The Avalon hotel in Palm Springs, where they were greeted by custom cocktails from Casa Amigos and Suja Juice and a DJ set by Izzy Lawrence.
Guests then hit the dance floor at Melvyn's before retiring back to the Hollywood Regency-inspired villas at The Avalon.
Attending the event were Surf Air Executive Chairman Sudhin Shahani; CEO Jeff Potter; Louise O'Riordan, vice president of Brand Partnerships and Events; artist Leah Malinali; actors Alejandro Edda and Scott Elrod, along with designer Trina Turk.
250 North El Cielo Road, Palm Springs, CA 92262
Photography by Lani Garfield